Brand Management

By IntroBooks Team

Brand plays the role of differentiating products of one producer
or manufacturer from another. Brand generally offers two
things one is products and the other is services. Successful
Brand management is very important for creating a strong and
powerful brand. It requires one to follow a number of
strategies. Establishing consumer's faith and trust in a brand is
not an easy task. Each and every brand element matters when
it comes to successful branding be it brand name, brand logo,
packaging design, pricing and much more. There must be a
mutual understanding between the brand and the consumer.
Using high-end technology and providing quality products to the
consumer is essential for gaining their trust. Advertisements and
Promotion also plays a big role in creating brand awareness
and equity. Nothing should be underestimated or given low
importance when it comes to establishing a strong and faithful
brand.

• Language: English
• Publisher: IntroBooks
• Release date: Nov 3, 2019
• ISBN: 9781386005315

Book preview

Brand

Management

IntroBooks #492

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ALL RIGHTS RESERVED.

Preface

Brand plays the role of differentiating products of one producer or manufacturer from another. Brand generally offers two things one is products and the other is services. Successful Brand management is very important for creating a strong and powerful brand. It requires one to follow a number of strategies. Establishing consumer’s faith and trust in a brand is not an easy task. Each and every brand element matters when it comes to successful branding be it brand name, brand logo, packaging design, pricing and much more. There must be a mutual understanding between the brand and the consumer. Using high-end technology and providing quality products to the consumer is essential for gaining their trust. Advertisements and Promotion also plays a big role in creating brand awareness and equity. Nothing should be underestimated or given low importance when it comes to establishing a strong and faithful brand.

Summary

Brand Management is the process of managing and uplifting a brand status and marketing. Managing a brand is the most important aspect of branding. A robust brand management system and plan is the backbone of a successful brand. Effective brand management requires one to follow a number of techniques. A brand offers mainly two things to the consumer or user the first one is products and the second being services. Selling of goods and services to a group of people or customers on a large scale is not an easy task. The first process towards developing a brand is to catch the attention of the group of customers the brand is going to target. A brand and its establishment is a much bigger thing that one may think, it is not only about a good brand name, logo, design and providing quality product. A