Magazine Publishing

By "Frank" "Kern"

How to Start and Run a Successful Magazine

Are you tired of being a slave to the rat race? If so, you have probably thought about how you could make money independently. But after seeing scam after scam on the Internet, you might wonder if there’s any hope for making money on your own.

Well, maybe you are approaching the matter in an incorrect way. Instead of searching for a get-rich-quick scheme, you need to be focusing on building a legitimate business. This is the only way you can truly secure your financial freedom.

Yet, if you don’t have much capital, what businesses can you establish? Well…

Thanks to the ease of self-publishing, any person, rich or poor can start a magazine business!

That’s right! A person of virtually any budget can begin journeying into one of the most prosperous businesses on the planet… magazine publishing. All they need is time, creativity and an open mind. Large amounts of money aren’t needed, as it’s possible to publish magazines for as low as $1 per copy!

But don’t start jumping for joy just yet. Even though magazine publishing is fun and relatively easy to get into, most authors prefer to self-publish books. As a result, there are very few resources either online or offline that tell you EXACTLY what you need to do to achieve success as a magazine self-publisher. And the few resources that are available give information that is so general, you almost want to get a refund for wasting both your time and money.

So, does this mean you should abandon any hope of starting your own magazine company? Of course not! You just need to look elsewhere for your information. And fortunately for you, this site can be that elusive place. Why? It’s because

The Complete Guide Fully Explains the Secrets to Creating, Publishing and Marketing Your Own Magazine…

You will learn how you can turn a basic magazine into an enterprise so successful, while spending little capital! What other business allows you to sell your own product with such a low startup? Indeed, you would be doing a disservice to yourself if you avoid getting this little-known information!

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• Language: English
• Publisher: Scribl
• Release date: Jul 3, 2019
• ISBN: 9781633483149

"Frank" "Kern"

Frank skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. Frank is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has.

Book preview

Chapter 1 Selecting the Right Niche

According to the article Start Your Own Magazine, 1,000 new magazines are published each year. Of this number, 90% will fail, usually right after the first issue has been distributed. The remaining percentage acquires more success, allowing the owner to return a steady profit.

So, what makes the 10% of successful magazines different from the 90% of unsuccessful ones? Well, sometimes it’s an issue of budget and celebrity status. For example, the Magazine ‘O’ has received massive popularity. But, unlike most startup magazines, ‘O’ has the backup of a billionaire… Oprah Winfrey. She has the money and fame to get it marketed through every advertising venue available. Beginning magazine owners just won’t have that type of proper.

However, do not think that you have to be another Oprah Winfrey to publish a successful magazine. In fact, despite the difficulties associated with magazine publishing, there are still a few average people that are able to get their foot through the door. Yet, since they don’t have money or fame to promote themselves, they must use a different approach niche marketing.

What is niche marketing? Niche marketing occurs when you advertise to a more specialized audience… individuals who are not getting their needs or wants met by existing companies. As a result, you develop a high demand for your product a demand that won’t have too much competition in its supply, (since obviously you will be the main supplier).

To better understand the power of this concept, consider the example of Simone Gold, an emergency physician who launched the magazine Medicalized. Instead of focusing on a general market, Gold decided she would go niche and advertise to people working in the healthcare industry. Her approach worked wonders as now Medicalized is one of the top magazines in its market.

You can make niche marketing even more powerful if you find niches within niches. Sound confusing? Well, it isn’t really. In fact, if you use Gold as an example, there are tons more niches within niches you could find. For instance, you could launch a magazine just for Emergency Technicians. You could make things even more niche by launching a magazine for Female Emergency Technicians. Ultimately, the list is endless.

Yet, keep in mind that this is just an example. Don’t create a magazine for Emergency Technicians if you have no knowledge or interest in the subject. This is especially the case if you don’t have the money to outsource your articles, (something you’ll learn about later on). Remember, readers want pieces that are as informative as they are heartfelt. If your market feels you are not truly writing for them, they’re not going to be interested in buying future subscriptions.

With that being said, how does a person decide what niche they should center their magazine around? And how can they be sure that their niche isn’t already taken? Ironically, the answers to both questions can be found through a step commonly taken for online marketing: keyword research.

Now, if this seems strange to you, it might be because you’re more inundated with doing things the hard way… spending hour after hour researching magazines that are already in circulation. Well, you don’t need to worry about doing this right now, because what’s more important is identifying your market. Once you have identified your market, you can then decide how you’re going to work against your competition.

So, how does a person identify their market with keyword research? The best way is through a program known as a keyword analyzer. These work by scouring the Internet, looking for any keyword that relates to a person’s original query. They