Programmatic Media Buying A Complete Guide - 2020 Edition

By Gerardus Blokdyk

How will programmatic trading affect operational effectiveness? Do you become a promoter / ticket seller / influencer for fomo festival? Does your organization have any programs with current specialized or programmatic accreditation? Can management personnel recognize the monetary benefit of Programmatic Media Buying? What are the biggest challenges you have experienced regarding monetizing mobile inventory?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Programmatic Media Buying investments work better.

This Programmatic Media Buying All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Programmatic Media Buying Self-Assessment. Featuring 2116 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Programmatic Media Buying improvements can be made.

In using the questions you will be better able to:

- diagnose Programmatic Media Buying projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Programmatic Media Buying and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Programmatic Media Buying Scorecard, you will develop a clear picture of which Programmatic Media Buying areas need attention.

Your purchase includes access details to the Programmatic Media Buying self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

- The latest quick edition of the book in PDF

- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

- The Self-Assessment Excel Dashboard

- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

- In-depth and specific Programmatic Media Buying Checklists

- Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

• Language: English
• Publisher: 5STARCooks
• Release date: Sep 6, 2019
• ISBN: 9780655964742

Book preview

Programmatic Media Buying

Complete Self-Assessment Guide

The guidance in this Self-Assessment is based on Programmatic Media Buying best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.

Notice of rights

You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.

All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.

Trademarks

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

Copyright © by The Art of Service

http://theartofservice.com

[e-mail]

About The Art of Service

The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.

Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

http://theartofservice.com

[e-mail]

Included Resources - how to access

Included with your purchase of the book is the Programmatic Media Buying Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

How? Simply send an email to

[e-mail]

with this books’ title in the subject to get the Programmatic Media Buying Self Assessment Tool right away.

You will receive the following contents with New and Updated specific criteria:

•The latest quick edition of the book in PDF

•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

•The Self-Assessment Excel Dashboard, and...

•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

•In-depth specific Checklists covering the topic

•Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Get it now- you will be glad you did - do it now, before you forget.

Send an email to [e-mail] with this books’ title in the subject to get the Programmatic Media Buying Self Assessment Tool right away.

Purpose of this Self-Assessment

This Self-Assessment has been developed to improve understanding of the requirements and elements of Programmatic Media Buying, based on best practices and standards in business process architecture, design and quality management.

It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

The criteria of requirements and elements of Programmatic Media Buying have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

In this format, even with limited background knowledge of Programmatic Media Buying, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.

How to use the Self-Assessment

On the following pages are a series of questions to identify to what extent your Programmatic Media Buying initiative is complete in comparison to the requirements set in standards.

To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.

1 Strongly Disagree

2 Disagree

3 Neutral

4 Agree

5 Strongly Agree

Read the question and rate it with the following in front of mind:

‘In my belief,

the answer to this question is clearly defined’.

There are two ways in which you can choose to interpret this statement;

1.how aware are you that the answer to the question is clearly defined

2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.

A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.

After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Programmatic Media Buying Scorecard on the second next page of the Self-Assessment.

Your completed Programmatic Media Buying Scorecard will give you a clear presentation of which Programmatic Media Buying areas need attention.

Programmatic Media Buying

Scorecard Example

Example of how the finalized Scorecard can look like:

Programmatic Media Buying

Scorecard

Your Scores:

BEGINNING OF THE

SELF-ASSESSMENT:

Table of Contents

About The Art of Service13

Included Resources - how to access13

Purpose of this Self-Assessment15

How to use the Self-Assessment16

Programmatic Media Buying

Scorecard Example18

Programmatic Media Buying

Scorecard19

BEGINNING OF THE

SELF-ASSESSMENT:20

CRITERION #1: RECOGNIZE21

CRITERION #2: DEFINE:30

CRITERION #3: MEASURE:41

CRITERION #4: ANALYZE:53

CRITERION #5: IMPROVE:63

CRITERION #6: CONTROL:73

CRITERION #7: SUSTAIN:84

Programmatic Media Buying and Managing Projects, Criteria for Project Managers:134

1.0 Initiating Process Group: Programmatic Media Buying135

1.1 Project Charter: Programmatic Media Buying137

1.2 Stakeholder Register: Programmatic Media Buying139

1.3 Stakeholder Analysis Matrix: Programmatic Media Buying140

2.0 Planning Process Group: Programmatic Media Buying142

2.1 Project Management Plan: Programmatic Media Buying144

2.2 Scope Management Plan: Programmatic Media Buying146

2.3 Requirements Management Plan: Programmatic Media Buying148

2.4 Requirements Documentation: Programmatic Media Buying150

2.5 Requirements Traceability Matrix: Programmatic Media Buying152

2.6 Project Scope Statement: Programmatic Media Buying154

2.7 Assumption and Constraint Log: Programmatic Media Buying156

2.8 Work Breakdown Structure: Programmatic Media Buying158

2.9 WBS Dictionary: Programmatic Media Buying160

2.10 Schedule Management Plan: Programmatic Media Buying162

2.11 Activity List: Programmatic Media Buying164

2.12 Activity Attributes: Programmatic Media Buying166

2.13 Milestone List: Programmatic Media Buying168

2.14 Network Diagram: Programmatic Media Buying170

2.15 Activity Resource Requirements: Programmatic Media Buying172

2.16 Resource Breakdown Structure: Programmatic Media Buying174

2.17 Activity Duration Estimates: Programmatic Media Buying176

2.18 Duration Estimating Worksheet: Programmatic Media Buying179

2.19 Project Schedule: Programmatic Media Buying181

2.20 Cost Management Plan: Programmatic Media Buying183

2.21 Activity Cost Estimates: Programmatic Media Buying185

2.22 Cost Estimating Worksheet: Programmatic Media Buying187

2.23 Cost Baseline: Programmatic Media Buying189

2.24 Quality Management Plan: Programmatic Media Buying191

2.25 Quality Metrics: Programmatic Media Buying193

2.26 Process Improvement Plan: Programmatic Media Buying195

2.27 Responsibility Assignment Matrix: Programmatic Media Buying197

2.28 Roles and Responsibilities: Programmatic Media Buying199

2.29 Human Resource Management Plan: Programmatic Media Buying201

2.30 Communications Management Plan: Programmatic Media Buying203

2.31 Risk Management Plan: Programmatic Media Buying205

2.32 Risk Register: Programmatic Media Buying207

2.33 Probability and Impact Assessment: Programmatic Media Buying209

2.34 Probability and Impact Matrix: Programmatic Media Buying211

2.35 Risk Data Sheet: Programmatic Media Buying213

2.36 Procurement Management Plan: Programmatic Media Buying215

2.37 Source Selection Criteria: Programmatic Media Buying217

2.38 Stakeholder Management Plan: Programmatic Media Buying219

2.39 Change Management Plan: Programmatic Media Buying221

3.0 Executing Process Group: Programmatic Media Buying223

3.1 Team Member Status Report: Programmatic Media Buying225

3.2 Change Request: Programmatic Media Buying227

3.3 Change Log: Programmatic Media Buying229

3.4 Decision Log: Programmatic Media Buying231

3.5 Quality Audit: Programmatic Media Buying233

3.6 Team Directory: Programmatic Media Buying236

3.7 Team Operating Agreement: Programmatic Media Buying238

3.8 Team Performance Assessment: Programmatic Media Buying240

3.9 Team Member Performance Assessment: Programmatic Media Buying243

3.10 Issue Log: Programmatic Media Buying245

4.0 Monitoring and Controlling Process Group: Programmatic Media Buying247

4.1 Project Performance Report: Programmatic Media Buying249

4.2 Variance Analysis: Programmatic Media Buying251

4.3 Earned Value Status: Programmatic Media Buying253

4.4 Risk Audit: Programmatic Media Buying255

4.5 Contractor Status Report: Programmatic Media Buying257

4.6 Formal Acceptance: Programmatic Media Buying259

5.0 Closing Process Group: Programmatic Media Buying261

5.1 Procurement Audit: Programmatic Media Buying263

5.2 Contract Close-Out: Programmatic Media Buying265

5.3 Project or Phase Close-Out: Programmatic Media Buying267

5.4 Lessons Learned: Programmatic Media Buying269

Programmatic Media Buying and Managing Projects, Criteria for Project Managers:271

1.0 Initiating Process Group: Programmatic Media Buying272

1.1 Project Charter: Programmatic Media Buying274

1.2 Stakeholder Register: Programmatic Media Buying276

1.3 Stakeholder Analysis Matrix: Programmatic Media Buying277

2.0 Planning Process Group: Programmatic Media Buying279

2.1 Project Management Plan: Programmatic Media Buying281

2.2 Scope Management Plan: Programmatic Media Buying283

2.3 Requirements Management Plan: Programmatic Media Buying286

2.4 Requirements Documentation: Programmatic Media Buying288

2.5 Requirements Traceability Matrix: Programmatic Media Buying290

2.6 Project Scope Statement: Programmatic Media Buying292

2.7 Assumption and Constraint Log: Programmatic Media Buying294

2.8 Work Breakdown Structure: Programmatic Media Buying296

2.9 WBS Dictionary: Programmatic Media Buying298

2.10 Schedule Management Plan: Programmatic Media Buying300

2.11 Activity List: Programmatic Media Buying302

2.12 Activity Attributes: Programmatic Media Buying304

2.13 Milestone List: Programmatic Media Buying306

2.14 Network Diagram: Programmatic Media Buying308

2.15 Activity Resource Requirements: Programmatic Media Buying310

2.16 Resource Breakdown Structure: Programmatic Media Buying312

2.17 Activity Duration Estimates: Programmatic Media Buying314

2.18 Duration Estimating Worksheet: Programmatic Media Buying316

2.19 Project Schedule: Programmatic Media Buying318

2.20 Cost Management Plan: Programmatic Media Buying320

2.21 Activity Cost Estimates: Programmatic Media Buying322

2.22 Cost Estimating Worksheet: Programmatic Media Buying324

2.23 Cost Baseline: Programmatic Media Buying326

2.24 Quality Management Plan: Programmatic Media Buying328

2.25 Quality Metrics: Programmatic Media Buying330

2.26 Process Improvement Plan: Programmatic Media Buying332

2.27 Responsibility Assignment Matrix: Programmatic Media Buying334

2.28 Roles and Responsibilities: Programmatic Media Buying336

2.29 Human Resource Management Plan: Programmatic Media Buying338

2.30 Communications Management Plan: Programmatic Media Buying340

2.31 Risk Management Plan: Programmatic Media Buying342

2.32 Risk Register: Programmatic Media Buying344

2.33 Probability and Impact Assessment: Programmatic Media Buying346

2.34 Probability and Impact Matrix: Programmatic Media Buying348

2.35 Risk Data Sheet: Programmatic Media Buying350

2.36 Procurement Management Plan: Programmatic Media Buying352

2.37 Source Selection Criteria: Programmatic Media Buying354

2.38 Stakeholder Management Plan: Programmatic Media Buying356

2.39 Change Management Plan: Programmatic Media Buying358

3.0 Executing Process Group: Programmatic Media Buying360

3.1 Team Member Status Report: Programmatic Media Buying362

3.2 Change Request: Programmatic Media Buying364

3.3 Change Log: Programmatic Media Buying366

3.4 Decision Log: Programmatic Media Buying368

3.5 Quality Audit: Programmatic Media Buying370

3.6 Team Directory: Programmatic Media Buying373

3.7 Team Operating Agreement: Programmatic Media Buying375

3.8 Team Performance Assessment: Programmatic Media Buying377

3.9 Team Member Performance Assessment: Programmatic Media Buying380

3.10 Issue Log: Programmatic Media Buying382

4.0 Monitoring and Controlling Process Group: Programmatic Media Buying384

4.1 Project Performance Report: Programmatic Media Buying386

4.2 Variance Analysis: Programmatic Media Buying388

4.3 Earned Value Status: Programmatic Media Buying390

4.4 Risk Audit: Programmatic Media Buying392

4.5 Contractor Status Report: Programmatic Media Buying394

4.6 Formal Acceptance: Programmatic Media Buying396

5.0 Closing Process Group: Programmatic Media Buying398

5.1 Procurement Audit: Programmatic Media Buying400

5.2 Contract Close-Out: Programmatic Media Buying402

5.3 Project or Phase Close-Out: Programmatic Media Buying404

5.4 Lessons Learned: