Programmatic Media A Complete Guide - 2020 Edition

By Gerardus Blokdyk

What is the recognized need? What percentage of your online/digital advertising do you estimate was, is and will be bought/sold programmatically through programmatic buying? When is social media automation ok? Have a mechanism in place for programmatic evaluation and implementation of innovative research findings? Who would you ask to use the products in the test?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Programmatic Media investments work better.

This Programmatic Media All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Programmatic Media Self-Assessment. Featuring 2148 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Programmatic Media improvements can be made.

In using the questions you will be better able to:

- diagnose Programmatic Media projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Programmatic Media and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Programmatic Media Scorecard, you will develop a clear picture of which Programmatic Media areas need attention.

Your purchase includes access details to the Programmatic Media self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

- The latest quick edition of the book in PDF

- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

- The Self-Assessment Excel Dashboard

- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

- In-depth and specific Programmatic Media Checklists

- Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

• Language: English
• Publisher: 5STARCooks
• Release date: Sep 5, 2019
• ISBN: 9780655962427

Book preview

Programmatic Media

Complete Self-Assessment Guide

The guidance in this Self-Assessment is based on Programmatic Media best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.

Notice of rights

You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.

All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.

Trademarks

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

Copyright © by The Art of Service

http://theartofservice.com

[e-mail]

About The Art of Service

The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.

Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

http://theartofservice.com

[e-mail]

Included Resources - how to access

Included with your purchase of the book is the Programmatic Media Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

How? Simply send an email to

[e-mail]

with this books’ title in the subject to get the Programmatic Media Self Assessment Tool right away.

You will receive the following contents with New and Updated specific criteria:

•The latest quick edition of the book in PDF

•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

•The Self-Assessment Excel Dashboard, and...

•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

•In-depth specific Checklists covering the topic

•Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Get it now- you will be glad you did - do it now, before you forget.

Send an email to [e-mail] with this books’ title in the subject to get the Programmatic Media Self Assessment Tool right away.

Purpose of this Self-Assessment

This Self-Assessment has been developed to improve understanding of the requirements and elements of Programmatic Media, based on best practices and standards in business process architecture, design and quality management.

It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

The criteria of requirements and elements of Programmatic Media have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

In this format, even with limited background knowledge of Programmatic Media, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.

How to use the Self-Assessment

On the following pages are a series of questions to identify to what extent your Programmatic Media initiative is complete in comparison to the requirements set in standards.

To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.

1 Strongly Disagree

2 Disagree

3 Neutral

4 Agree

5 Strongly Agree

Read the question and rate it with the following in front of mind:

‘In my belief,

the answer to this question is clearly defined’.

There are two ways in which you can choose to interpret this statement;

1.how aware are you that the answer to the question is clearly defined

2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.

A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.

After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Programmatic Media Scorecard on the second next page of the Self-Assessment.

Your completed Programmatic Media Scorecard will give you a clear presentation of which Programmatic Media areas need attention.

Programmatic Media

Scorecard Example

Example of how the finalized Scorecard can look like:

Programmatic Media

Scorecard

Your Scores:

BEGINNING OF THE

SELF-ASSESSMENT:

Table of Contents

About The Art of Service11

Included Resources - how to access11

Purpose of this Self-Assessment13

How to use the Self-Assessment14

Programmatic Media

Scorecard Example16

Programmatic Media

Scorecard17

BEGINNING OF THE

SELF-ASSESSMENT:18

CRITERION #1: RECOGNIZE19

CRITERION #2: DEFINE:28

CRITERION #3: MEASURE:39

CRITERION #4: ANALYZE:50

CRITERION #5: IMPROVE:61

CRITERION #6: CONTROL:71

CRITERION #7: SUSTAIN:82

Programmatic Media and Managing Projects, Criteria for Project Managers:135

1.0 Initiating Process Group: Programmatic Media136

1.1 Project Charter: Programmatic Media138

1.2 Stakeholder Register: Programmatic Media140

1.3 Stakeholder Analysis Matrix: Programmatic Media141

2.0 Planning Process Group: Programmatic Media143

2.1 Project Management Plan: Programmatic Media146

2.2 Scope Management Plan: Programmatic Media148

2.3 Requirements Management Plan: Programmatic Media150

2.4 Requirements Documentation: Programmatic Media152

2.5 Requirements Traceability Matrix: Programmatic Media154

2.6 Project Scope Statement: Programmatic Media156

2.7 Assumption and Constraint Log: Programmatic Media158

2.8 Work Breakdown Structure: Programmatic Media160

2.9 WBS Dictionary: Programmatic Media162

2.10 Schedule Management Plan: Programmatic Media165

2.11 Activity List: Programmatic Media167

2.12 Activity Attributes: Programmatic Media169

2.13 Milestone List: Programmatic Media171

2.14 Network Diagram: Programmatic Media173

2.15 Activity Resource Requirements: Programmatic Media175

2.16 Resource Breakdown Structure: Programmatic Media176

2.17 Activity Duration Estimates: Programmatic Media178

2.18 Duration Estimating Worksheet: Programmatic Media180

2.19 Project Schedule: Programmatic Media182

2.20 Cost Management Plan: Programmatic Media184

2.21 Activity Cost Estimates: Programmatic Media186

2.22 Cost Estimating Worksheet: Programmatic Media188

2.23 Cost Baseline: Programmatic Media190

2.24 Quality Management Plan: Programmatic Media192

2.25 Quality Metrics: Programmatic Media194

2.26 Process Improvement Plan: Programmatic Media196

2.27 Responsibility Assignment Matrix: Programmatic Media198

2.28 Roles and Responsibilities: Programmatic Media200

2.29 Human Resource Management Plan: Programmatic Media202

2.30 Communications Management Plan: Programmatic Media204

2.31 Risk Management Plan: Programmatic Media206

2.32 Risk Register: Programmatic Media208

2.33 Probability and Impact Assessment: Programmatic Media210

2.34 Probability and Impact Matrix: Programmatic Media212

2.35 Risk Data Sheet: Programmatic Media214

2.36 Procurement Management Plan: Programmatic Media216

2.37 Source Selection Criteria: Programmatic Media218

2.38 Stakeholder Management Plan: Programmatic Media220

2.39 Change Management Plan: Programmatic Media222

3.0 Executing Process Group: Programmatic Media224

3.1 Team Member Status Report: Programmatic Media226

3.2 Change Request: Programmatic Media228

3.3 Change Log: Programmatic Media230

3.4 Decision Log: Programmatic Media232

3.5 Quality Audit: Programmatic Media234

3.6 Team Directory: Programmatic Media237

3.7 Team Operating Agreement: Programmatic Media239

3.8 Team Performance Assessment: Programmatic Media241

3.9 Team Member Performance Assessment: Programmatic Media243

3.10 Issue Log: Programmatic Media245

4.0 Monitoring and Controlling Process Group: Programmatic Media247

4.1 Project Performance Report: Programmatic Media249

4.2 Variance Analysis: Programmatic Media251

4.3 Earned Value Status: Programmatic Media253

4.4 Risk Audit: Programmatic Media255

4.5 Contractor Status Report: Programmatic Media257

4.6 Formal Acceptance: Programmatic Media259

5.0 Closing Process Group: Programmatic Media261

5.1 Procurement Audit: Programmatic Media263

5.2 Contract Close-Out: Programmatic Media265

5.3 Project or Phase Close-Out: Programmatic Media267

5.4 Lessons Learned: Programmatic Media269

Programmatic Media and Managing Projects, Criteria for Project Managers:271

1.0 Initiating Process Group: Programmatic Media272

1.1 Project Charter: Programmatic Media274

1.2 Stakeholder Register: Programmatic Media276

1.3 Stakeholder Analysis Matrix: Programmatic Media277

2.0 Planning Process Group: Programmatic Media279

2.1 Project Management Plan: Programmatic Media281

2.2 Scope Management Plan: Programmatic Media283

2.3 Requirements Management Plan: Programmatic Media286

2.4 Requirements Documentation: Programmatic Media288

2.5 Requirements Traceability Matrix: Programmatic Media290

2.6 Project Scope Statement: Programmatic Media292

2.7 Assumption and Constraint Log: Programmatic Media294

2.8 Work Breakdown Structure: Programmatic Media296

2.9 WBS Dictionary: Programmatic Media298

2.10 Schedule Management Plan: Programmatic Media300

2.11 Activity List: Programmatic Media302

2.12 Activity Attributes: Programmatic Media304

2.13 Milestone List: Programmatic Media306

2.14 Network Diagram: Programmatic Media308

2.15 Activity Resource Requirements: Programmatic Media310

2.16 Resource Breakdown Structure: Programmatic Media311

2.17 Activity Duration Estimates: Programmatic Media313

2.18 Duration Estimating Worksheet: Programmatic Media315

2.19 Project Schedule: Programmatic Media317

2.20 Cost Management Plan: Programmatic Media319

2.21 Activity Cost Estimates: Programmatic Media321

2.22 Cost Estimating Worksheet: Programmatic Media323

2.23 Cost Baseline: Programmatic Media325

2.24 Quality Management Plan: Programmatic Media327

2.25 Quality Metrics: Programmatic Media329

2.26 Process Improvement Plan: Programmatic Media331

2.27 Responsibility Assignment Matrix: Programmatic Media333

2.28 Roles and Responsibilities: Programmatic Media335

2.29 Human Resource Management Plan: Programmatic Media337

2.30 Communications Management Plan: Programmatic Media339

2.31 Risk Management Plan: Programmatic Media341

2.32 Risk Register: Programmatic Media343

2.33 Probability and Impact Assessment: Programmatic Media345

2.34 Probability and Impact Matrix: Programmatic Media347

2.35 Risk Data Sheet: Programmatic Media349

2.36 Procurement Management Plan: Programmatic Media351

2.37 Source Selection Criteria: Programmatic Media353

2.38 Stakeholder Management Plan: Programmatic Media355

2.39 Change Management Plan: Programmatic Media357

3.0 Executing Process Group: Programmatic Media359

3.1 Team Member Status Report: Programmatic Media361

3.2 Change Request: Programmatic Media363

3.3 Change Log: Programmatic Media365

3.4 Decision Log: Programmatic Media367

3.5 Quality Audit: Programmatic Media369

3.6 Team Directory: Programmatic Media372

3.7 Team Operating Agreement: Programmatic Media374

3.8 Team Performance Assessment: Programmatic Media376

3.9 Team Member Performance Assessment: Programmatic Media378

3.10 Issue Log: Programmatic Media380

4.0 Monitoring and Controlling Process Group: Programmatic Media382

4.1 Project Performance Report: Programmatic Media384

4.2 Variance Analysis: Programmatic Media386

4.3 Earned Value Status: Programmatic Media388

4.4 Risk Audit: Programmatic Media390

4.5 Contractor Status Report: Programmatic Media392

4.6 Formal Acceptance: Programmatic Media394

5.0 Closing Process Group: Programmatic Media396

5.1 Procurement Audit: Programmatic Media398

5.2 Contract Close-Out: Programmatic Media400

5.3 Project or Phase Close-Out: Programmatic Media402

5.4 Lessons Learned: Programmatic Media404

Index406

CRITERION #1: RECOGNIZE

INTENT: Be aware of the need for change. Recognize that there is an unfavorable variation, problem or symptom.

In my belief, the answer to this question is clearly defined:

5 Strongly Agree

4 Agree

3 Neutral

2 Disagree

1 Strongly Disagree

1. How much more is being expended to educate a employee with a disability than a employee with no special programmatic needs?

<--- Score

2. Do workers need access to equipment other than that your organization provides?

<--- Score

3. Should you invest in industry-recognized qualifications?

<--- Score

4. How concerned are you about brand safety issues when you buy programmatically?

<--- Score

5. How will you recognize