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    Content Strategy: Connecting the dots between business, brand, and benefits
    Content Strategy: Connecting the dots between business, brand, and benefits
    Content Strategy: Connecting the dots between business, brand, and benefits
    Ebook448 pages4 hours

    Content Strategy: Connecting the dots between business, brand, and benefits

    By Rahel Anne Bailie and Noz Urbina

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    About this ebook

    If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy.

    Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

    Inside the Book

    • Introduction to Content Strategy
    • Why Content Strategy and Why Now
    • The Value and ROI of Content
    • Content Under the Hood
    • Developing a Content Strategy
    • Glossary, Bibliography, and Index
    LanguageEnglish
    PublisherXML Press
    Release dateJan 15, 2013
    ISBN9781457182549
    Content Strategy: Connecting the dots between business, brand, and benefits

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      Book preview

      Content Strategy - Rahel Anne Bailie

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