No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesYael's blog on MediumEpisode 134: UX Writing with Yuval KeshtcherTranscript of the interview I never had — Yael's article that inspired this episodeJohn Saito — a famous UX writer at DropboxMailchimp Content Style GuideMicrocopy: The Complete Guide — a book by Kinneret YifrahOne voice, many hands — an article by Slack teamContent Design — a book by Sarah Richards (she coined the term)The Man Who Lied to His Laptop — a book by Clifford Nass and Corina YenDon't Make Me Think — a timeless book by Steve KrugLetting Go of the Words — a book by Ginny RedishConversational Design — a book by Erica HallFollow Yael on Twitter: @YaelBenDavidToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.