Be Unforgettable
()
About this ebook
Did you know that anyone can build a formidable personal brand? This books provides a step by step guide which provides tips and insights drawn from from strong personal brands globally. It also gives great and practical lessons on how to use social media and other tools to become an opinion leader and achieve success.
In this book you will understand:
How to create a personal vision and mission statement
How to know and create your values
How to find out your true purpose in life
How to create an incredible digital footprint
How to use social media to build your brand
How to become a thought and opinion leader
How to use different social media sites to build your brand
How to use networking events to build your brands
How to find mentors
Why mentorship is a good tool to build your personal brand
Terryanne Chebet
Terryanne Chebet is an exemplary Entrepreneur and Media Expert, with key strengths in Brand Strategy, Personal Branding, Media Training, New Media, Broadcast Journalism and Digital News. She is also a highly respected speaker and Moderator for several local and Global economic events. Terryanne is an experienced Journalist and Senior Financial News TV Anchor, Editor and producer of several Business TV shows in Africa, covering finance, economics, Agriculture, ICT, Real estate among other topical issues.
Related to Be Unforgettable
Related ebooks
The Edge: 50 Tips from Brands that Lead Rating: 0 out of 5 stars0 ratingsFirst among Equals: ‘T-R-E-A-T’ Leadership for ‘L-E-A-P’ in a Knowledge-Based World Rating: 0 out of 5 stars0 ratingsDifferent & Unique Rating: 0 out of 5 stars0 ratingsBreakout Strategy: Meeting the Challenge of Double-Digit Growth Rating: 0 out of 5 stars0 ratingsPlusPlus: Patterns for Better Communication Rating: 0 out of 5 stars0 ratingsHow to Execute Celebrity Endorsements for Enhancing Brand Preferences? Rating: 0 out of 5 stars0 ratingsInside The Entrepreneur's Mind Rating: 0 out of 5 stars0 ratingsOvernight Success (Review and Analysis of Trimble's Book) Rating: 4 out of 5 stars4/5Boston University 2012 Rating: 0 out of 5 stars0 ratingsSummary of Linda Babcock & Sara Laschever's Ask For It Rating: 0 out of 5 stars0 ratingsLeaping Forward: Finding Your Purpose and Journey as an Entrepreneur Rating: 0 out of 5 stars0 ratingsKnock: How to Open Doors and Build Career Relationships That Matter Rating: 0 out of 5 stars0 ratingsARC Leadership: From Surviving to Thriving in a Complex World Rating: 0 out of 5 stars0 ratingsI Know Myself and Neither Do You: Why Charisma, Confidence and Pedigree Won't Take You Where You Want To Go Rating: 0 out of 5 stars0 ratingsIt’s Not Just About Running: Reflections on Life and Change in Egypt Rating: 5 out of 5 stars5/5One Choice, One World: The Rise of the Well-Being and Happiness Economy Rating: 0 out of 5 stars0 ratingsWho Makes A Leader, Not What Rating: 0 out of 5 stars0 ratingsOn-the-Job Networking: Building Valuable Connections at Work Rating: 0 out of 5 stars0 ratingsThe Rise of the Transcendence Leader-Coach: Decoding Human-Centric Leadership Rating: 0 out of 5 stars0 ratingsLife Simplified!: Simplifying Lives Globally... Rating: 0 out of 5 stars0 ratingsThe Winning Habits of Steve Jobs Rating: 0 out of 5 stars0 ratingsThe Happiness Equation: The Surprising Economics of Our Most Valuable Asset Rating: 0 out of 5 stars0 ratingsThe Future of Value: How Sustainability Creates Value Through Competitive Differentiation Rating: 0 out of 5 stars0 ratingsHow Executives Fail: 26 Surefire Recipes for Failing as an Executive Rating: 0 out of 5 stars0 ratingsUpgrade: Building your capacity for complexity Rating: 0 out of 5 stars0 ratingsThe Business of Good People Rating: 0 out of 5 stars0 ratingsBecome a Better Leader in 30 Days Rating: 0 out of 5 stars0 ratingsThe Shiftability Pocket: YOUR MOST POWERFUL TOOL TO QUICKLY SHIFT FROM STRUGGLE TO FLOW - WHENEVER YOU NEED IT! Rating: 0 out of 5 stars0 ratings
Resumes For You
101 Great Answers to the Toughest Interview Questions Rating: 4 out of 5 stars4/5The 250 Job Interview Questions: You'll Most Likely Be Asked...and the Answers That Will Get You Hired! Rating: 4 out of 5 stars4/5The Resume and Cover Letter Phrase Book: What to Write to Get the Job That's Right Rating: 4 out of 5 stars4/5Unbeatable Resumes: America's Top Recruiter Reveals What REALLY Gets You Hired Rating: 5 out of 5 stars5/5How to Be Everything: A Guide for Those Who (Still) Don't Know What They Want to Be When They Grow Up Rating: 4 out of 5 stars4/5500 Home Business Ideas Rating: 4 out of 5 stars4/5Top Notch Executive Resumes: Creating Flawless Resumes for Managers, Executives, and CEOs Rating: 5 out of 5 stars5/5The STAR Method Explained: Proven Technique to Succeed at Interview Rating: 4 out of 5 stars4/5Amazon Interview Secrets: How to Respond to 101 Popular Amazon Leadership Principles Interview Questions Rating: 5 out of 5 stars5/5Adams Resume Almanac Rating: 0 out of 5 stars0 ratingsLegit Work-at-Home Jobs Rating: 0 out of 5 stars0 ratingsThe ULTIMATE Career Guide for Nurses: Practical Advice for Thriving at Every Stage of Your Career Rating: 5 out of 5 stars5/5Resume Buzz Words: Get Your Resume to the Top of the Pile! Rating: 5 out of 5 stars5/5Job Interview: Dominate the Toughest Job Interview Questions with Perfect Answers, Every Single Time Rating: 5 out of 5 stars5/5Resumes For Dummies Rating: 4 out of 5 stars4/5The Complete Cover Letter Examples Package Rating: 3 out of 5 stars3/5Switchers: How Smart Professionals Change Careers - and Seize Success Rating: 5 out of 5 stars5/5Breaking the Bamboo Ceiling: Career Strategies for Asians Rating: 0 out of 5 stars0 ratingsWait, How Do I Write This Email? Rating: 4 out of 5 stars4/5Lead Like A Nurse: Leadership in Every Healthcare Setting Rating: 5 out of 5 stars5/5101 Smart Questions to Ask on Your Interview Rating: 3 out of 5 stars3/5The Everything Resume Book: Create a winning resume that stands out from the crowd Rating: 5 out of 5 stars5/5101 Great Résumés Rating: 3 out of 5 stars3/5The Freak Factor: Discovering Uniqueness by Flaunting Weakness Rating: 5 out of 5 stars5/5What's Wrong With This Resume? Rating: 0 out of 5 stars0 ratingsSolo Out of Law School Rating: 5 out of 5 stars5/5
Related categories
Reviews for Be Unforgettable
0 ratings0 reviews
Book preview
Be Unforgettable - Terryanne Chebet
BE UNFORGETABLE
Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your blind
date has Googled your name. Going to a job interview? Ditto.
– Tim Ferris
As a young business journalist in 2007, I found myself in an environment that was dominated by strong male journalists who understood financial journalism. Like a deer in the lights, I was mostly intimidated. I had no idea how the stock market worked and couldn’t begin to understand a financial report, let alone dissect it, as was required of any business journalist worth their salt.
I distinctly remember a press conference organised by the Central Bank of Kenya, where the governor at the time, Professor Njuguna Ndung’u was giving an update on the economy and the performance of the shilling. Terms like Floating exchange rates, liberalised capital accounts, monetary easing and many more that I couldn’t relate to were said, as journalists penned away. I spent the whole morning feeling like a complete fraud.
One morning after a live crossing with the CNBC Africa Johannesburg studio, my former boss at KBC Wachira Waruru rang me, and said he could tell that I wasn’t up to speed with Global economic news. After scolding me about it, he asked me to read the Business daily every morning, The Economist and Harvard Business Review, and that from time to time he would watch to see my progress. Thanks to that, it is a habit I have learned to keep until today.
After that conversation I slowly began to understand how the wheels of the world economy are oiled, and it was then that I fell in love with reporting on finance and economics with a focus on Africa.
I made a habit to read the Investopedia website every morning to understand stock market and economic jargon, I bought a finance directory and a few books on economics just to help me get started.
Through this process I learned that people respect those who know what they’re doing. As a clueless journalist in the first few months, I had grown to be one of the best business journalists in the country.
I learned the art of conversation, how to get the best out of an interview mostly from reading the news globally and watching business TV channels like Bloomberg, CNBC and Fox. I began to understand different sectors that I reported on and what made them tick, I learned how to research and most importantly I had grown a network of Policy Makers,