The Art, the Sport and the Science of Salesmanship: Giving of Yourself Without Expecting Returns
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About this ebook
It has been said that nothing happens in a countrys economy until an act of sale takes place. Buying and selling are the catalysts that facilitate exchanges between the building blocks of a countrys wealth (products and services), as well as, on a larger scale, between countries.
How this selling takes place is not a haphazard exercise. Rather, as you will read in this handbook, selling is more than closing a sale; it is also generating the allegiance of customers to the salesperson and to the company in order to virtually guarantee repeat business.
In this handbook, a scientific career salesperson, Alain Amzallag, M.Sc., shows the reader how selling is an attitude, a fun endeavour and an exciting adventure. This handbook describes how to become a top salesman.
Alain Amzallag
Alain was born in Casablanca. He “purports” to be the “spiritual son” of Humphrey Bogart and Ingrid Bergman. Kidding aside, in 1965 he moves to Montréal and his Scientific/Medical studies take him from McGill University through Cornell University Medical College / Sloan-Kettering Institute to Rockefeller University in N.Y.C. In 1974, Alain falls ill with an episode of Bipolar Affective Disorder (M.D.I.) and this guide/book’s intent is to convey an understanding of M.D.I. as well as a message of hope since Manic-Depressive Illness can be managed to a satisfactory extent. Back in Montréal, Alain undertakes a brilliant eighteen year career as a Sales Representative with Canadian Life Technologies Inc., and he is blessed with four talented and wonderful children
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The Art, the Sport and the Science of Salesmanship - Alain Amzallag
Contents
Foreword
Overview
Chapter I: Early Sales Jobs
Chapter II: The Art
Chapter III: The Sport
Chapter IV: The Science
Addendum: Advice
Acknowledgements
About the Author
This book is based on the author’s experience as a salesman which started in 1977. From 1983 to 2000, during his journey as a Senior Territory Manager with Canadian Life Technologies Inc. (C-LTI), he was trained continually by his managers in the skills of selling. Also, C-LTI provided a variety of sales training courses, the memories of which have inspired and informed this Handbook. The courses were Toastmasters International, Professional Selling Skills II, Face to Face Selling, and Acclivus Sales Negotiation. In addition, he was exposed to Sales Bullets and various articles in sales and marketing magazines.
Although these outstanding teaching and training experiences played a large role in the contents of this Handbook, this work was written from memory alone.
While the author recited the events in this book in good faith, he has relied on his memory of things variously long past. His opinions are and remain personal and they do not necessarily reflect with exactness upon the character or actions of the individuals mentioned within. The author does not represent or maintain that his depiction of any individual in this book is comprehensive or entirely accurate. Any reliance upon his opinions or the information presented by him shall be at the reader’s own risk. The author does not accept any liability in respect thereto.
This book is dedicated to my aunt,
Mrs. Thérèse Kafka, Z"L, 5764
January 10, 2004
Note from a friend
"I met Alain just as I began my business career and had the pleasure of working with him for approximately 11 years.
During this time I learned a great deal from him regarding sales strategy, business realities and the crucial need to build strong relationships with customers.
Alain had the gift of discerning customer needs and translating that not only into a sale, but also into an opportunity to help his other sales peers.