In this episode, High-Ticket Mentor, Coach, and Founder, Michelle Hext, talks about creating successful high-ticket offers. Today, Michelle talks about her story from running Martial Arts studios to high-ticket coaching, the reasons why offers don’t sell, and the importance of keeping it real. What counts as a high-ticket offer? Hear about avoiding market research and analysis, determining your pricing, the pandemic’s effect on business, and get Michelle’s advice to her younger self, all on today’s episode of The Healthy, Wealthy & Smart Podcast.   Key Takeaways “The biggest thing that you can do to avoid competition, just always be 100% yourself.” “They don’t want you to look like every other person on social media. They want you to be you. They want you to be real.” “Go into your bubble, and don’t look left or right. Look within because everything you have is inside of you.” “Usually it’s not about the price, but people think it’s about the price.” “If you have to do the mindset work, something’s not right.” “Become a specialist and focus on one thing.”   More about Michelle Hext For over 30 years, Michelle Hext has been a mentor, and since she was a child, the business of creating, growing, and scaling high-value products has been a part of her DNA. Michelle has a history of building successful brick-and-mortar businesses and online companies. Her area of expertise is helping entrepreneurs create high-cost brands. This involves launching, growing, and scaling high-cost offerings. So, her clients can only choose to work with high-end clients who want results. Michelle’s regular audience is people who want Launch & Scale, a high-ticket coaching brand. She’s trained hundreds of coaches and experts a year with her mentor program. So, Michelle has a pretty good idea of the kind of content they listen to.   Suggested Keywords Healthy, Wealthy, Smart, Business, Success, Offers, Social Media, Branding, Packaging, Confidence, Monetization,   Special Offer: 5 Days to 5K   To learn more, follow Michelle at: Website:          https://www.michellehext.com Facebook:       Michelle Hext Instagram:       @Michellehext   Subscribe to Healthy, Wealthy & Smart: Website:                      https://podcast.healthywealthysmart.com Apple Podcasts:          https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264 Spotify:                        https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73 SoundCloud:               https://soundcloud.com/healthywealthysmart Stitcher:                       https://www.stitcher.com/show/healthy-wealthy-smart iHeart Radio:               https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927   Read the Full Transcript Here:  00:02 Hey Michelle, welcome to the podcast. I'm happy to have you on. Thanks for joining me.   00:07 Thank you so much for having me. I'm happy to be here.   00:10 Excellent. And before we get into, I'm sure what a lot of people are tuning into here is, how do we create and sell high ticket offers, which I promise we will get to. But before we do, let's talk a little bit more about you. So tell the listeners a little bit more about how you got to this point of where you are helping coaches and entrepreneurs create, sell and position their business for high ticket offers.   00:37 Yeah, so I started, you know, my very first business was back in like, we're going back to the early 90s, the very early 90s. And my first coaching was in the form of martial arts, I owned martial art schools, and along the way, developed a bunch of other things to bring to my skill set. So in 1991, I started instructing Taekwondo, the martial art of Taekwondo. By the mid 90s, I had my own schools. And, you know, you get to a point where you're instructing and teaching people to fight for contact, and grade for a high belt levels, like black belt and things like that. And you know, you're alive as a coach, because a lot of resistance comes up for people. And so I always, am really