The Marketing Gurus
By Chris Murray
()
Currently unavailable
Currently unavailable
About this ebook
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.
The featured books include:
Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman
The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Chris Murray
Chris Murray is professor of comics studies at the University of Dundee and director of the Scottish Centre for Comics Studies. Murray is author of Champions of the Oppressed: Superhero Comics, Popular Culture, and Propaganda in America During World War II. He is also editor of UniVerse Comics, coeditor of Studies in Comics (Intellect), and co-organizer of the International Comics and Graphic Novel conference.
Read more from Chris Murray
Winchman Rating: 0 out of 5 stars0 ratingsThe British Superhero Rating: 0 out of 5 stars0 ratingsThe Damned City Rating: 0 out of 5 stars0 ratings
Related to The Marketing Gurus
Related ebooks
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Rating: 3 out of 5 stars3/5The Fall of Advertising and the Rise of PR Rating: 4 out of 5 stars4/5Building Your Digital Utopia: How to Create Digital Brand Experiences That Systematically Accelerate Grow Rating: 0 out of 5 stars0 ratingsBrand Resilience: Managing Risk and Recovery in a High-Speed World Rating: 0 out of 5 stars0 ratingsThe 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Rating: 4 out of 5 stars4/5Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Rating: 4 out of 5 stars4/5Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Rating: 4 out of 5 stars4/5Super Strategist: The Art and Science of Modern Account Planning Rating: 0 out of 5 stars0 ratingsUpstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation Rating: 5 out of 5 stars5/5Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands Rating: 0 out of 5 stars0 ratingsBuild a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru Rating: 4 out of 5 stars4/5Marketing Book: More Than 2000 Marketing Quotes Rating: 0 out of 5 stars0 ratingsThe Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Rating: 3 out of 5 stars3/5The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success Rating: 0 out of 5 stars0 ratingsBrand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Rating: 4 out of 5 stars4/5High Visibility, Third Edition: Transforming Your Personal and Professional Brand Rating: 4 out of 5 stars4/5Differentiate or Die: Survival in Our Era of Killer Competition Rating: 4 out of 5 stars4/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 0 out of 5 stars0 ratingsRun with Foxes: Make Better Marketing Decisions Rating: 5 out of 5 stars5/5Brand Relevance: Making Competitors Irrelevant Rating: 4 out of 5 stars4/5Advanced Brand Management -- 3rd Edition: Building and activating a powerful brand strategy Rating: 0 out of 5 stars0 ratingsMarket Your Way to Growth: 8 Ways to Win Rating: 4 out of 5 stars4/5The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Rating: 4 out of 5 stars4/5Positioning: The Battle for Your Mind Rating: 4 out of 5 stars4/5UnMarketing: Everything Has Changed and Nothing is Different Rating: 0 out of 5 stars0 ratings
Business Communication For You
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 5 out of 5 stars5/5How to Win Friends and Influence People in the Digital Age Rating: 4 out of 5 stars4/5How To Start A Conversation And Make Friends: Revised And Updated Rating: 4 out of 5 stars4/5Never Split the Difference: Negotiating As If Your Life Depended On It Rating: 4 out of 5 stars4/5How to Talk to Anyone: 27 Ways to Charm, Banter, Attract, & Captivate Rating: 4 out of 5 stars4/5Personal Finance for Beginners - A Simple Guide to Take Control of Your Financial Situation Rating: 5 out of 5 stars5/52600 Phrases for Effective Performance Reviews: Ready-to-Use Words and Phrases That Really Get Results Rating: 3 out of 5 stars3/5How to Win Friends and Influence People by Dale Carnegie: Summary and Analysis Rating: 5 out of 5 stars5/5On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction Rating: 4 out of 5 stars4/5You Can't Lie to Me: The Revolutionary Program to Supercharge Your Inner Lie Detector and Get to the Truth Rating: 4 out of 5 stars4/5The Art of Public Speaking Rating: 4 out of 5 stars4/5Communicating at Work Rating: 3 out of 5 stars3/5Get to the Point!: Sharpen Your Message and Make Your Words Matter Rating: 5 out of 5 stars5/5Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves: Cheat Sheet Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Rating: 4 out of 5 stars4/5It's the Way You Say It: Becoming Articulate, Well-spoken, and Clear Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Rating: 5 out of 5 stars5/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5
Reviews for The Marketing Gurus
0 ratings0 reviews