Rob Walling is the founder of the email marketing tool Drip and the owner of the SEO keyword tool HitTail. In this 'Mini Crash Course for Startups' we explain what marketing automation is, why you should care about it, and we share a step by step plan to help you implement your first marketing automation campaign which puts your customer acquisition efforts on auto-drive.Enjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.