Paul Orlando is the founder of Startups Unplugged where he's building internal incubator and accelerator programs around the world. He's a Professor of Entrepreneurship at the University of Southern California (USC), and he's the author of "Growth Units: Learn to Calculate Customer Acquisition Cost, Lifetime Value, and Why Businesses Behave the Way They Do."Show Notes:• https://saasclub.io/313Join Our Email List• Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Our Community for Free• SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join