Lean Startings
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About this ebook
Learn how to create your own lean startup from 3-time startup CEO and lecturer at The University of Texas at Austin, Harlan T Beverly, PhD. Written in novel form, this book teaches entrepreneurship through the fictional story of Toby, making his first startup, failing, and then ultimately succeeding.
With this book you will:
* Learn through a story, not like a textbook
* Learn the fundamentals of entrepreneurship
* Learn how to create a minimum viable product
* Learn how to make a website
* Learn how to price, sell, and market
* Learn how to create a startup
When is a business book something more than a boring, repetitive self-help guide? The answer? When it's actually an incredible work of fiction, with a compelling narrative about a man who makes a startup, fails, and ultimately finds success where he least expected it. This book is similar in style to the parable narrative of The Goal by E. Goldratt. It is fiction, and a complete story, resplendent with excitement, adventure, romance, and even some tragedy. There is a story arc, and it cannot be put down once started.
If you want to learn about startups, but not be bored to tears, read this book. It will show you how to start a company, how to get sales, how to build a website, and how to fail fast (the core of Lean Startup concept). You will learn how to pivot, how to adjust, how to make high tech IoT devices, and how to market. All of this will be learned by reading a story, not by reading a textbook. Take this journey, you will enjoy it!
Harlan Beverly
In 2005, Harlan founded and was CEO of Bigfoot Networks, Inc., a gaming hardware company, which was acquired by Qualcomm in 2011. After Bigfoot, Harlan founded and was CEO of Karmaback, Inc., a Social Network Marketing company, acquired in 2013. Harlan then worked for Creeris Ventures as a virtual VP of Marketing for their 9 portfolio companies, including Night Owl Games, where he helped attract more than 1,000,000 players to the game Dungeon Overlord. Harlan then became CEO of Key Ingredient, a high-tech food technology startup, which he sold in 2015. Harlan holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship in his class called Lean Startup Essentials at The University of Texas at Austin. Harlan is also the assistant director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched 5 hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). Harlan has also raised over $30MM in venture financing in the challenging intersection of entertainment and technology.
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