Picnic Food Success

By Vincent Gabriel

This book Picnic Food: Success represents a new trend in 2016 when more and more families have begun to appreciate the outdoors. What is available should be treasured because the island of Singapore is simply too small to have too much open space for a population of more than 6 million

The outdoors should be appreciated Singapore style and that means a good meal should be included.

Entrepreneurs have recognized any opportunities in providing a special kind of food and drink â something that will be able to withstand the weather, high humidity and not spoil too easily and cause stomach upsets or in the worst case, food poisoning.

• Language: English
• Publisher: eBookIt.com
• Release date: Apr 26, 2016
• ISBN: 9781456626600

Book preview

UNIT 1

Picnic Food Business

Synopsis

•What is the picnic food business?

•What are the features of the picnic food business?

•What are the dimensions of the picnic food business?

Introduction

An up and coming aspect of the Food and Beverage Business in Singapore is to provide food for picnics which are defined as having a meal and/or activities outdoors, away from the air-conditioned eatery.

Features of the Picnic Food Business

Using the mnemonic PACNIC we have the features of this business:

Packing the food in safe, hygienic way and removing the fuss of putting together all the elements of a picnic. E.g. getting the drinks, the mats, the shades and selecting the place to have the picnic.

Aspirational aspects of the picnic as a social event is currently (2016) the norm among individuals, families and corporate trainers.

Correct food for the time, the occasion and the event.

Another aspect is the regulation that from 15th February 2012 all food caterers are required:

1.To label, all food served in packed meals and buffets with the time it was ready to serve and the latest time by which the food has to be consumed. The time limit is four (4) hours.

2.Food that is delivered to consumers must be kept at between 50°C and 60°C.

3.The following label is required:

Fig 1.1 Label required by caterers since 15 March 2012

New Way of Accepting the OUTDOORS. The picnic is the direct result of the efforts of the schools and universities in encouraging the pupils in sports and games.

Also it is a reflection of the community’s efforts in developing recreational parks in the housing estates and the preservation of valuable green spaces in the nature reserves, with large pleasant places for the use of families with public amenities like water and public lighting, car parks, vending machines and toilets and garbage disposal.

Three types of spaces are popular:

Traditional: like Fort Canning Park

Changi Beach

Bukit Timah Nature reserve

Historical sites: like Labrador

Sembawang Park

Katong Park

Niche parks: like Botanic Gardens

There is no better way to understand the current players than to look at their menus which offer insights into:

•Their ideas of what they have tested on customers and hence what customers will want to buy for their picnic

•What types of food are robust enough to be able to withstand some time before being consumed in the tropical heat and humidity

A selection of 11 menus of the companies involved in the picnic food business is provided:

Bento Box (Japanese)

Chinese

Fish and Chips

Hi-tea picnic

Halal picnic

Mother’s Day

North Indian

South Indian

Thai

Traditional

Vegetarian

Bento Box

At $6 per box inclusive of tax

Copyright belongs to owners

Used for education only

Chinese Meals

At $6 per box Set A or Set B

Copyright belongs to owners

Used for education only

Fish and Chips

At $18 per serving inclusive of soup of the day in a thermos container

Hi-tea Picnic

Halal Picnic Food

A Mother’s Day Picnic for a group of 8 persons delivered to the picnic area.