The health and wellness foods industry has never felt better! But what can we expect in the year ahead? Whole Foods Market’s Trends Council – a collective of more than 50 Whole Foods Market team members, including foragers, buyers and culinary experts – has revealed its top 10 anticipated food trends for 2024.
Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are all among the food trends expected to rise in popularity across the industry in the next year, it says.
The predictions are based on decades of
