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    Unleashing the Killer App (Review and Analysis of Downes and Mui's Book)
    Unleashing the Killer App (Review and Analysis of Downes and Mui's Book)
    Unleashing the Killer App (Review and Analysis of Downes and Mui's Book)
    Ebook38 pages22 minutes

    Unleashing the Killer App (Review and Analysis of Downes and Mui's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".

    This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They transform industries, redefine markets and devastate the established order. In their book, the authors explain a digital strategy that companies should exploit in order to gain a position where they can introduce killer apps. This summary teaches you how to best position your company to profit from the emergence of the electronic commerce market.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Unleashing the Killer App" and find out why you should use killer apps to remain competitive today and in the future.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016978
    Unleashing the Killer App (Review and Analysis of Downes and Mui's Book)

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      Book preview

      Unleashing the Killer App (Review and Analysis of Downes and Mui's Book) - BusinessNews Publishing

      Book Presentation

      Unleashing the Killer App by Larry Downes and Chunka Mui

      Book Abstract

      Important Note About This Ebook

      Summary of Unleashing the Killer App (Larry Downes and Chunka Mui)

      Part 1: Digital strategy

      Part 2: Designing the killer app

      Part 3: Unleashing the killer app

      Book Abstract

      MAIN IDEA

      Killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical and powerful ways. Killer apps transform industries, redefine markets, devastate the established order and send shock waves through the established order.

      The commercial revenues generated by killer apps can be enormous - therefore, every company would like to be in a position to introduce killer apps into the marketplace. To reach that point, companies need to exploit a digital strategy - a new approach to strategic planning that takes the potentially disruptive effects of new computer based technologies and information systems such as the Internet into account. Digital strategies focus on how best to position a company or an individual to profit from the emergence of the electronic commerce market.

      Digital strategy is the practical application of killer apps. It combines an attitude with an operating model for developing and exploiting killer apps of the future. It also provides the flexibility necessary to deal with rapidly evolving markets, and their correspondingly rapidly evolving market requirements.

      Digital strategy and the exploitation of killer apps also remains the best possible approach to remaining competitive today and in the future.

      Important Note About This Ebook

      This is a summary and not a critique or a

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