The Social Media Magnet: Everything you need to know to attract customers with Twitter written by Michelle Hummel: 1st, #1

By MichelleHummel

Twitter is a powerful social media platform for connecting with your target audience. Understand how to craft a Twitter presence that will help you find and successfully attract potential customers with ease.

Learn the secrets to successful marketing with Twitter. Get an in-depth look at proven strategies and techniques to help you attract your target audience with ease.

• Language: English
• Publisher: MichelleHummel
• Release date: Feb 28, 2016
• ISBN: 9781519941374

MichelleHummel

Clermont Chamber Women Owned Business of the Year Nominee Jan 2016 Feel free to send me a connection request as I welcome all networking opportunities: [e-mail] 513-399-6870 Thank you for visiting! I’m a passionate Internet Marketer with 15+ years of successful online marketing experience. I also hold a valuable Internet Marketing Degree - however with the ever changing world of online marketing I strive to learn something new every day. My innovative team at Web Strategy Plus offers the following services: Web Design/Development Social Media Strategy/Management/Training Mobile App Development - iPhone and Android Search Engine Optimization Video Development Lead Generation Strategy Pay Per Click Strategy & Management Editorial Calendar Content Creation Email Strategy & Management Content Marketing & Promotion Press Release Writing & Submission and much more! Training and Speaking Looking for an energetic speaker for your next event? I can provide your company with a full-day seminar and/or multiple workshops. Experienced in presenting as the keynote speaker for numerous trade shows, conferences and company events. Available for interviews via email, telephone, Skype video, news segments on location and more.  How I can help: Do you want to increase your profits? Build better relationships with customers? Reach a new customer base? All of those and more are very achievable. Web Strategy and Lead Generation A strong presence on the Internet is one of the best assets any organization can have. We can redesign your existing site or develop a new one to turn clicks into sales. Once that is complete, we will develop an engaging content strategy to turn your existing customers into brand advocates. Reach new customers through targeted pay-per-click campaigns and by posting your blog content to targeted social networks. 

Book preview

The

Social

Media

Magnet

Everything you need to

know to attract customers

with Twitter

Written by

Michelle

Hummel

Content

Chapter 1 ...................................................... 7

Why Use Twitter? Current Stats, Users, Demographics

and Case Studies ............................................................... 7

Chapter 2 .................................................... 10

How to Optimize Your Twitter Account ........................ 10

Get Active, Retweet and More ...............................................10

How to Create Twitter Lists and Why They’re So Important ......12

Chapter 3 .................................................... 14

How to Embed Tweets on Your Website ...................... 14

Chapter 4 .................................................... 17

How to Find the Right Influencers to Follow on Twitter ....17

Twitter Apps to Help You Connect with Influencers ..............18

Chapter 5 .................................................... 21

Frequently Used Twitter Terms You Need to Know .... 21

How to Use Hashtags for Marketing and Monitoring ............23

Chapter 6 .................................................... 25

How to Use Twitter Apps to Grow Your Business ...... 25

Twitter Apps for Building Community and Identifying

Influencers ...................................................................... 25

Twitter Apps for Monitoring Conversations ..........................26

Twitter Apps for Automating and Analyzing Content ............26

Chapter 7 .................................................... 29

How Your Business Can Use Twitter’s Vine ................. 29

Start a Conversation .............................................................29

Show Off Your Work ..............................................................30

Let Followers Connect with Your Staff and Office ................30

Document Live Events ..........................................................30

Tell An Ongoing Story ...........................................................30

Chapter 8 .................................................... 32

What are Twitter Lead Generation Cards? ................... 32

How to Turn a Twitter Follower Into a Lead ..........................33

Chapter 9 .................................................... 36

How to Get Started with Twitter Ads ............................ 36

Michelle Hummel

Chapter 1

Why Use Twitter? Current Stats, Users, Demograph-

ics and Case Studies

When Twitter first started getting attention as a result

of the 2007 South by Southwest Interactive confer-

ence, many people dismissed its limitations of 140

characters as ludicrous. While it’s easy to see why skeptics

didn’t think anything useful would ever be shared in that short

of a space, since Twitter now has over 200 million active users

around the world, it’s safe to