The Checklist Book: Twitter Edition
By A.J. Lapre and Christopher Gallegos
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About this ebook
The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind.
This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly make this amazing social networking tool go to work for you and your business.
Who knew one checklist could be so awesome?!
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The Checklist Book - A.J. Lapre
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Preface:
What this book will help you achieve
The Checklist Book: Twitter has one goal: To help business owners effectively use Twitter.
By effectively
we mean more than just increasing visibility (quantity doesn’t always mean quality); we want to help give your company a valuable voice in the Twitterverse.
The effective use of Twitter can help grow your brand and company equity. This guide will provide basic but essential information on how to utilize this social media tool as a public relations device and as a means to communicate to key external stakeholders.
The Checklist: Twitter
Here it is – the checklist that will help ensure you are effectively using Twitter as an external competitive advantage to boost your business:
Chapter 1:
What is Social Media?
So you – the bold, smart, savvy entrepreneur – want to dive into the world of social media or, if you like, social networking. Good for you! But have you ever taken a step back to understand exactly what social media is or what it can – or can’t – do?
If you already know, then press on to chapter two. If not, here is a very brief description of social media. Drum roll, please: