Social Media Marketing Basics: A Small Organization's Guide to Handling Social Media

By Danielle Bonaparte and Pamela Tatam

Learn how to market yourself online with this crash course on social media platforms and their uses. This manual has been developed through careful research and can help any determined small organization to use their social media effectively.

• Language: English
• Publisher: BookBaby
• Release date: Apr 2, 2014
• ISBN: 9781483525037

Book preview

Advice

As professional brand ambassadors, it is our pleasure and duty to help you manage your image online. This crash course is designed to help you understand the impact social media can have on your organization. It will also help you understand how to engage in social media with your followers and increase your audience. We hope that once you understand the various platforms available, you will feel comfortable to start conversations and engage in social media. Social media also allows you to research your brand and see what influences are driving the conversations relevant to your organization, from there you can discuss ways to initiate positive conversations that will generate publicity and increase awareness.

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Marketing

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Social Media Marketing Strategy

Social media is fresh, fast – and mostly free. So it is not surprising that business’ use of social media to connect with customers and peers has exploded. You’d be well advised to focus on the social media sites that best meet your needs. Twitter allows businesses to engage in a dialogue with a wide