“Even the shortest videos receive higher engagement than static content.”
Clicks on searches for local businesses increased by 23% in February–May 2020, and although there were pandemic-related reasons for that, it’s still well worth you creating a Facebook Business page for your brand. It’s a great way to reach a more diverse audience (especially in terms of age), and it can be profitable for indie businesses thanks to new features such as Facebook Shop and Creator Studio. With the right
