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    The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams
    The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams
    The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams
    Ebook36 pages22 minutes

    The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams

    By Eric Ludwig

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    About this ebook

    Contests are a great way to invest back into a direct sales downline and reward people that are working hard, but contests should be a powerful tool to build businesses. Contests should help, train, and encourage direct sales teams while generating energy and excitement. The problem with many contests in direct sales is that many people fail to conduct contests in a way that narrows a performance gap, appeal to team members, and include training opportunities.

    The Theory of Contests will get people in direct sales to think about why and how contests are run rather than just laying out a one-size-fits-all plan. Knowing what makes a good contest is good, but knowing why it is a good contest is powerful and can change the trajectory direct sales businesses when performed frequently and smartly.

    LanguageEnglish
    PublisherEric Ludwig
    Release dateOct 31, 2015
    ISBN9781310418471
    The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams
    Author

    Eric Ludwig

    Eric enlisted as a nuclear electrician in the Navy in 2001. He was accepted into an officer program and earned his degree in Manufacturing Engineering Technology from The University of Memphis and a commission as a Surface Warfare Officer. Eric completed three deployments between 2006 and 2010 while serving on the USS McInerney (FFG 8) and USS Gettysburg (CG 64).Upon separation from the Navy, Eric partnered with his wife fulltime to build their direct sales business. Eric started a blog at directsalesnerd.com to provide tips and tricks for direct sellers who are interested in building a professional and successful direct sales business.Eric lives in Buffalo, NY with his beautiful family. He's a diehard Buffalo Bills fan and enjoys fantasy football even if both loves bring weekly heartbreak during the football season.

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      Book preview

      The Theory of Contests - Eric Ludwig

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