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    IN IT TO WIN IT: PLAYING THE CX GAME

    Oct 28, 2020 2 minutes

    I magine that your business was a sports team; and your industry the championships. How are you going to play the game? How will you win customer experience – and therefore win over customers?

    GET THE BASICS RIGHT

    Watch any game, and I guarantee the captain of the winning team will say the same thing almost every time: “We just did the basics well.”

    Yes, they might have

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