The 12 Biggest Business Problems You Cannot Solve Are All Really Mental

By Geoff Greenwood

A new approach to solving the challenges facing businesses and employees in these harsh economic times. The book highlights 12 common issues that can bring success or failure to a business of any size and a performance psychology approach towards solving each one all developed from work with top class elite athletes on an applied and scientific basis.

This approach will often involve low cost and will help unlock the potential within the existing workforce and management to deliver creative and timely solutions to the 12 problems for the benefits of the company, employee and customer.

The book highlights major performance areas such as self confidence, motivation, mental toughness and many more and how they can be applied to customers, strategy, stress, diminishing profits, poor focus, lack of team cohesion and others.

• Language: English
• Publisher: Geoff Greenwood
• Release date: Mar 12, 2012
• ISBN: 9781476451039

Geoff Greenwood

Geoff Greenwood is an executive and business coach and business consultant specialising in the exceptional performance of human potential using the latest performance psychology, science, research, technology and online business marketing strategies. The approach is by taking what works in other performance related fields and applying them to business, management and leadership. It helps companies and individuals to seek and sustain competitive advantage in their marketplace. He offers performance training, coaching, consulting, development, workshops and online performance packages on-site or remote.

Book preview

The 12 Biggest Business Problems You Cannot Solve Are All Really Mental!!

Business Performance Psychology Expert

Geoff Greenwood FCCA MBA MSc

Practical tips and understanding of the common business problems we all face are mental in nature

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Published by Geoff Greenwood at Smashwords

Copyright 2012: Geoff Greenwood

Smashwords Edition, License Notes

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Table of Contents

Preface - You are really an athlete in a suit

Chapter - 1: You are losing customers

Chapter - 2: The strategy has no clear direction

Chapter - 3: The wrong motivation diminishes profits

Chapter - 4: Stress damages more than the health of your staff

Chapter - 5: Ignore poor focus and lack of attention at your peril

Chapter - 6: Lack of preparation misses those opportunities

Chapter - 7: Poor performance leaves company on a knife edge

Chapter - 8: Unhelpful staff emotions will hold you back

Chapter - 9: Time management mistakes are inefficient

Chapter - 10: Ineffective sales & marketing stunts growth

Chapter - 11: Being beaten by the competition numbers your days

Chapter - 12: Outdated leadership & communications is a white flag

Chapter - 13: Employee blueprint for exceptional performance

Chapter - 14: Business owner's blueprint for exceptional performance

Chapter - 15: Executive and manager's blueprint for exceptional performance

About - Geoff Greenwood

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PREFACE

How Does A Mental Game Plan Used In Sport Generate Business Success?

This is a question that I am asked many times and my answer is always the same. The two fields are very similar in so much that they are ultra competitive and the rewards to the winner are exceptional.

All work and intervention within sport psychology is underpinned by scientific research both within the lab and on the field of play. I compare it to drug therapy issued by your GP. When he offers you tablets under a prescription you do not ask him to prove that they work and to give you cast iron guarantees that it will not bring a worse ailment to you. No in fact you know that the drug in question has been manufactured safely and tested within very strict guidelines.

This is the same in the sporting science world; researched, tested and proven. Ask any elite athlete as to her belief about how sports psychology can assist and the answer will always be the same; I practice on my mental skills everyday as it gives me an edge over my opponent who does not.

In many competitive situations the competing factions will be very similar in terms of their technical, physical and strategic attributes and the defining area in nearly all cases (eliminating luck and extraneous events) will be the development of the winner’s mind. In the book I will quote great sporting champions and successful coaches who continually refer to the mental toughness or mental strength needed for victory.

I would just like to clear one thing up before we progress and that is the nagging doubt that you are currently experiencing reading this; once we mention mental skills, alarm bells ring and shouts of there is nothing wrong with my mental state are but a few. I know there isn’t and this is not what the process is about. The process is about performance psychology for success and not therapy for any chemical imbalance or social pathology. Sorry but I don’t do therapy but I know a man who does!!! This is a goal oriented process to learn what the performance skills are; how to introduce them into your daily life; commit to practice and perfect them and seek support for areas that are not easy to achieve for which a small strategy or approach could improve them rapidly.

So how does the science from sport transcend over into business. It is easy if you know how and this is what gives us our originality over our competitors because I have had to perform in both sectors. My early life was in corporate world as a Chartered Accountant to which I added an MBA from business school so I have experienced the change that you are experiencing, the difficulties of performing in a recession and trying to implement processes and procedures to help our most prized assets, our labour force, to generate more efficiency and effectiveness to our organisation. Quite often some of our management techniques are nearly 100 years old and not suitable for the modern company. These guys need help to approach new ways of doing things and to benefit from it at the same time. This sent me off into the world of performance.

The pursuit of sports science allowed