As folks rush around trying to fulfill Christmas orders in time, this is your annual reminder to think beyond December. But I put a new challenge in front of you.
How can you turn your Christmas customers into repeat, year-round business? What are the things that you can do now to set yourself up for success for the next 10 months?
Sales research shows that acquiring a new customer can cost anywhere from 5 to 25 times more than retaining an existing one.
If this is the time of year that you have the most customers, wouldn’t it make sense to capitalize on that? By building relationships? Or perhaps finding opportunities to upsell or cross-sell? Maybe creating a discount or incentive?
Let’s break those down one by one.
Building Relationships
I remember someone once telling
