How to Create a Marketing Plan For a Small Business: A Step by Step Guide to Marketing Planning: Small Business Management
By Meir Liraz
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About this ebook
This guide will walk you step by step through all the essential phases of developing a results driven marketing plan.
The marketing plan is a problem-solving document. Skilled problem solvers recognize that a big problem is usually the combination of several smaller problems. The best approach is to solve each of the smaller problems first, thereby dividing the big problem into manageable pieces. Your marketing plan should take the same approach. It should be a guide on which to base decisions and should ensure that everyone in your organization is working together to achieve the same goals. A good marketing plan can prevent your organization from reacting to problems in a piecemeal manner and even help in anticipating problems.
My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
Meir Liraz
My name is Meir Liraz and I am the author of the books presented on this page. Whether you are presently running your own business or just planning to start one, my books can be the best business investment you have ever made. Each of the books presented cover a specific business topic featuring all the guidelines and tools you need to master that topic. The strategies and advice that I provide are complete and easy to use, you'll no longer worry about over-looking an obvious solution to a situation... no longer be forced to turn to expensive outside consultants... no more time-wasting and money-draining due to lack of knowledge... no longer struggle trying to handle frustrating situations that could have been avoided before they turned into costly problems. My books cover a variety of essential business topics, they will teach you scores of tricks, secrets and shortcuts - and teach them so that you can start using them at once. This series does far more than impart knowledge... it inspires action. Each of the books is packed with guides, forms, worksheets and checklists. You will be amazed at how simple these strategies and concepts are and how easy it will be for you to apply them to your own business or project. But do you really need all this knowledge? You bet! Here's why ... According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as an entrepreneur, a business coach and consultant to managers, I've seen practically dozens of business owners go under and lose their businesses - not because they weren't talented or smart enough - but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where my books can help... ... they will teach you how to avoid the common traps and mistakes and to do everything right the first time. I've included in the books everything that I've learned during my 31 year career as an owner of several successful businesses, a business coach and a consultant. What an amazing resource... just flip through the list of books - find the topic that applies to your specific situation - adopt the easy to follow advice - and that's it. It's like having a business consultant at your side 24 hour a day.... at a fraction of the cost.
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