Riches in Niches: How to Make it BIG in a Small Market
()
Currently unavailable
Currently unavailable
About this ebook
Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as "experts" in their fields?
More importantly, can the rest of us do it? Susan Friedmann answers a resounding "Yes!" In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the "experts" from the service professionals who may have identical—if not better—skills, but whom no one has ever heard of. You will learn:
- Why positioning yourself as an Expert in a Niche—a sweet spot known as a nichepreneur—is the most surefire route to success any service professional could want.
- The GEL Formula: Friedmann's proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit.
- The Seven Secrets nichepreneuers need to know to create, claim, and benefit from their Expert Identity.
- Creative ways to create secondary, even tertiary, income streams capitalizing on the benefits of "Being the Expert."
Friedmann knows what she's talking about. For more than 20 years, she's been the "Tradeshow Coach," one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known nichepreneuers, and you've got a book that's jam packed with useful information to transform today's career into tomorrow's success story.
Susan Friedmann
Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at industry events. Her client list includes some of the most recognizable names in the world: Siemens, Kimberly Clark, IBM, American Express and many more. She's the author of numerous books, including Meeting and Event Planning for Dummies and hundreds of magazine and newspaper articles. Susan has been a guest on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg's Small Business. Susan is also a National Board Director of the National Speakers Association (NSA).
Read more from Susan Friedmann
Meeting and Event Planning For Dummies Rating: 4 out of 5 stars4/5
Related to Riches in Niches
Related ebooks
Marketing Masters: Ready, Set, Grow Your Market Rating: 0 out of 5 stars0 ratingsHigh Profit Secrets: The World’s Top Experts Reveal How They are Crushing It Online Selling Their Knowledge Rating: 0 out of 5 stars0 ratingsDay 1: A Practical Guide to Launching Your New Business Rating: 0 out of 5 stars0 ratingsConversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 0 out of 5 stars0 ratingsGet Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches Rating: 4 out of 5 stars4/5The 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsPinterest Marketing: 80K to 14+ Million in 3 Months Rating: 4 out of 5 stars4/5Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success Rating: 0 out of 5 stars0 ratingsmicroDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand Rating: 0 out of 5 stars0 ratingsA Solopreneur’s Guide to Business Branding Rating: 0 out of 5 stars0 ratingsThe Trust Factor: 7 Strategies To Convert Your Online Visitors into Lifetime Customers Rating: 0 out of 5 stars0 ratingsLove-Based Online Marketing: Campaigns to Grow a Business You Love and that Loves You Back Rating: 5 out of 5 stars5/5UnMarketing: Stop Marketing. Start Engaging Rating: 4 out of 5 stars4/5Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Rating: 4 out of 5 stars4/5Creating Brand Energy: How To Transform Your Business Energy into Market Power Rating: 0 out of 5 stars0 ratingsEmail Marketing: 3 Manuscripts in 1, Easy and Inexpensive Email Marketing Strategies to Make a Huge Impact on Your Business Rating: 0 out of 5 stars0 ratingsStart Your Own Information Marketing Business: Your Step-By-Step Guide to Success Rating: 5 out of 5 stars5/5Membership Authority: Discover The Steps On How To Start Your Very Own Recurring Membership Site And Get Paid Month After Month! Rating: 0 out of 5 stars0 ratingsStand Out: A Simple and Effective Online Marketing Plan for Your Small Business Rating: 0 out of 5 stars0 ratingsWhy Integration Marketing: Essential of Integrated Marketing Communications Rating: 0 out of 5 stars0 ratingsThe Art of Content Marketing Rating: 4 out of 5 stars4/5Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love Y Rating: 0 out of 5 stars0 ratingsScale an Automated Online Business: Unlocking and Perfecting Profitability: Automated Online Business, #2 Rating: 0 out of 5 stars0 ratings
Motivational For You
The Game of Life And How To Play It Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Think and Grow Rich with Study Guide: Deluxe Special Edition Rating: 5 out of 5 stars5/5Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Rating: 4 out of 5 stars4/5Emotional Intelligence 2.0 Rating: 5 out of 5 stars5/5The Alter Ego Effect: The Power of Secret Identities to Transform Your Life Rating: 4 out of 5 stars4/5Change Your Paradigm, Change Your Life Rating: 5 out of 5 stars5/5Summary of The Laws of Human Nature: by Robert Greene - A Comprehensive Summary Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People: 15th Anniversary Infographics Edition Rating: 5 out of 5 stars5/5The 7 Habits of Highly Effective People Rating: 4 out of 5 stars4/5Eat That Frog Rating: 5 out of 5 stars5/5The 21 Irrefutable Laws of Leadership Workbook: Revised and Updated Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You Rating: 4 out of 5 stars4/5Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career Rating: 4 out of 5 stars4/5Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential Rating: 4 out of 5 stars4/5Stop Doing That Sh*t: End Self-Sabotage and Demand Your Life Back Rating: 4 out of 5 stars4/5Grit: The Power of Passion and Perseverance Rating: 4 out of 5 stars4/5The 10X Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5The Power of One More: The Ultimate Guide to Happiness and Success Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Think and Grow Rich (Illustrated Edition): With linked Table of Contents Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Banish Your Inner Critic: Silence the Voice of Self-Doubt to Unleash Your Creativity and Do Your Best Work Rating: 5 out of 5 stars5/5
Reviews for Riches in Niches
0 ratings0 reviews