Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

By Ian Gordon

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.”

— William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

• Language: English
• Publisher: Wiley
• Release date: Mar 21, 2013
• ISBN: 9781118255858

Ian Gordon

Ian Gordon has taught history and media studies for many years at the National University of Singapore. His publications include Superman: The Persistence of an American Icon, Ben Katchor: Conversations, Film and Comic Books, and The Comics of Charles Schulz: The Good Grief of Modern Life, the latter three published by University Press of Mississippi.