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  • NZ Marketing

    GETTING THE MESSAGE

    Mar 20, 2018 3 minutes

    Conventional wisdom has a habit of changing over time and that’s certainly true when it comes to marketing. When it comes to media agencies, it has fluctuated between independent shops and full-service agency departments over the years. So what’s the best option for clients? And does independence from a creative agency make a difference?

    “There’s definitely a desire for creative and media to work closely together for a combined solution for the client,” says MBM’s Sean McCready. “I don’t think there’s a massive drive for physical integration as much as effective collaboration. Clients want simpler

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