It may sound curious to read of a media agency launching a customer experience management (CXM) practice designed to compete with customer agencies, but to the team at award-winning media agency Together it made perfect sense.
The current Beacons Media Agency of the Year and IAB Digital Agency of the Year has long held a view of where media is heading: valuable media exposures, planned in sequence, to known audiences, using first-party data to inform who is being reached and what is being said, all powered by connected technology. If that sounds a lot like direct marketing, the agency believes that’s because today modern
