New Zealand’s Adland has faced a lot in the past two years, dictated by outside forces such as the pandemic and economic uncertainty.
Recent TRA work in New Zealand uncovered that 78 percent of people are experiencing at least a moderate level of uncertainty while 37 percent are experiencing a high level.
“While we can’t do much about the big social, economic, and environmental shifts that are impacting people, it’s worth considering how agencies can help client brands respond to this context in a way that might be helpful,” Andrew says.
Despite these external factors, the industry remains well-awarded in terms of creative quality of work on both the local and global stage.
“Our best agencies are also the world’s best agencies and there’s a lot to suggest we are in good shape. We see clients telling a similar story in the data of this study, with the
