Rating: 5 out of 5 stars
5/5
Loading
PB![]()
author
Peter Boatwright
Peter Boatwright is the Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business at Carnegie Mellon University, where he has been on the...view morePeter Boatwright is the Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business at Carnegie Mellon University, where he has been on the faculty since 1997. Peter also serves as director of the Integrated Innovation Institute, a market-focused center designed to speed the pace of innovation, which he co-founded with Jonathan Cagan. Peter has consulted with companies ranging from the Fortune 100 to entrepreneurial startups, with a focus on innovation management and product strategy. He has led innovation teams that produced dozens of patents as well as successful products in the marketplace. Peter has taught courses on new product management, pricing strategy, digital marketing, product development, brand strategy, and marketing research. His work on a variety of business topics has been published in academic journals, and he has co-authored two previous books on innovation with Jonathan Cagan, The Design of Things to Come and Built to Love.view less
Books by Peter Boatwright
Built to Love: Creating Products That Captivate Customers Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team Rating: 0 out of 5 stars0 ratings