NZ Marketing

CRUMBLING COOKIES

Ssince launching just over two years ago, the growth of selfproclaimed media agency/consultancy hybrid Together has been eye-catching. The new kids on the media block were the brains behind the Labour Party’s record-breaking election win and seemed to be ever-present on StopPress with new client appointments, already adding Volvo, Arvida Group and the Human Rights Commission to that list in 2021. Labour’s Campaign Manager Hayden Munro described them as “world class”, so we were keen to get Managing Partner Kris Hadley and Head of Programmable Media Suraj Barnawal’s views on the crumbling cookie.

NO SINGLE SOLUTION

As big tech, publishers, marketers and agencies all strive to manage the current digital identity crisis, the first point the pair make

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