Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

Written by Eisha Armstrong

Narrated by Paige McKinney

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More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily.

In this book, you'll learn:

• How to shift your culture to embrace a product-mindset

• The capabilities that you need to be successful and whether or not you should acquire them or grow them internally

• How much money to invest in exploring and building more scalable solutions and products

• How to ensure there is a viable market for your product idea

• How to sequence investments in new product development

• How to successfully source and work with developers and data scientists

• How to inexpensively test your ideas before investing in development

• How to win the hearts and minds of your sales team to ensure your new products are commercially successful

• Bonus: Key point summaries at the end of each chapter to help you lock in what you learn

• Language: English
• Publisher: Vecteris
• Release date: Feb 20, 2024
• ISBN: 9798875118777

Eisha Armstrong

Eisha Armstrong is the Co-Founder of Vecteris, where she works with B2B services companies to productize their offerings. As part of this work, she advises CEOs and Product Management professionals and helps companies transform their cultures to allow innovation to flourish.Previously, Eisha held senior business management positions both with E.W Scripps, the diversified media company and with CEB (now Gartner). She has more than 20 years of experience launching new data and information service businesses, managing tens-of-millions dollar businesses, and leading global teams of professionals. During her career, Eisha has facilitated more than 100 leadership development and executive education sessions around the globe. She has also been cited in numerous publications including The Financial Times and The Washington Post on topics related to executive leadership.Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in both Women’s Studies and Economics at the University of Kansas. She lives in Cincinnati with her husband and two sons. She is also a certified yoga teacher and she teaches a weekly power yoga class. Eisha believes that teaching yoga makes her a better CEO and helps sustain her fearlessness.