BUYER BEWARE
1) Environment:
This is the area that’s getting the most profile at the moment. As a brand ‘you are the company you keep’ and no one wants to see advertising alongside or funding sites that don’t align with your brand values
Changing With The Times
As we go to print, the industry’s still reeling from the dramatic developments of Warner Bros Discovery’s proposed Newshub closure and TVNZ’s axing of beloved and profitable shows like Fair Go and Sunday. It’s a tough time for the media industry in N
