HELPING NATIONAL BRANDS GET LOCAL: THE BRAND MACHINE STORY

With an impressive client roster that includes the United States Tennis Association, Westpac Australia, ASB, Les Mills International, Hyundai Australia and Spark, Brand Machine is changing the way multi-location and franchise brands approach local marketing.

“Historically, supporting local branches or teams took up a huge amount of head office resource, yet if local teams were left to their own devices that usually ended pretty badly,” explains Mitchell. “We figured that creating a self-serve portal technology for local activation could save a marketing teams thousands of hours a year.”

The heart of the Brand Machine solution is its intuitive template editing software that allows local stores and dealers to edit offers, imagery and contact details as needed. But don’t be thinking this