Audiobook2 hours
Start with the Story
Written by Kristian A Alomá Ph.D.
Narrated by Kristian A Alomá Ph.D.
Rating: 0 out of 5 stars
()
About this audiobook
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.
Related to Start with the Story
Related audiobooks
The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success Rating: 5 out of 5 stars5/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Rating: 4 out of 5 stars4/5Branding Psychology Rating: 0 out of 5 stars0 ratingsThe Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5Assemblage: The Art and Science of Brand Transformation Rating: 0 out of 5 stars0 ratingsEveryone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most Rating: 4 out of 5 stars4/5I Create: Where Mindfulness & the Law of Attraction Collide Rating: 0 out of 5 stars0 ratingsDo Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Rating: 0 out of 5 stars0 ratingsNo Niche Necessary: How to build a fulfilling multi-passionate business by adding flavor in your unique way Rating: 3 out of 5 stars3/53 Word Rebellion: Create a One-of-a-Kind Message that Grow Your Business Into a Movement Rating: 0 out of 5 stars0 ratingsBuilding Brand Communities: How Organizations Succeed by Creating Belonging Rating: 5 out of 5 stars5/5Etsy for Beginners Rating: 0 out of 5 stars0 ratingsUNEMPLOYABLE: How AI Transformed My Work and Life Rating: 4 out of 5 stars4/5Influencer Marketing Strategy: How to Create Successful Influencer Marketing Rating: 0 out of 5 stars0 ratingsWhat Could Go Right Rating: 0 out of 5 stars0 ratingsUltimate Etsy Entrepreneur Bundle, 2 in 1 Bundle Rating: 3 out of 5 stars3/5Secrets to Shopify Success Bundle, 2 in 1 Bundle Rating: 0 out of 5 stars0 ratingsSmall List Big Results Rating: 5 out of 5 stars5/5BOOST: Becoming More Creative Rating: 0 out of 5 stars0 ratingsModern Instagram Marketing Rating: 5 out of 5 stars5/5Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing Rating: 0 out of 5 stars0 ratingsHow to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth Rating: 0 out of 5 stars0 ratingsSummary of Brendan Kane's One Million Followers Rating: 5 out of 5 stars5/5The Creative Business Handbook: Follow Your Passions and Be Your Own Boss Rating: 0 out of 5 stars0 ratings
Marketing For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Freedom Shortcut Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5
Reviews for Start with the Story
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews