Summary of Herb Cohen’s You Can Negotiate Anything
Written by Milkyway Media
Narrated by Digital Voice Mike G
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Unlock the secrets of negotiation and you can shape your destiny. In You Can Negotiate Anything (1980), strategy expert Herb Cohen reveals potent tools that can be used to influence outcomes in both personal and professional spheres. He explains the intricacies of negotiation—how power, time, and information drive success—and offers strategic tactics that can tip the scales. Cohen stresses that the goal should be achieving collaboration for mutual satisfaction. When you unleash the power of personal connection, negotiation becomes an art of empathy and understanding. Though some of his advice has been eclipsed by technology, the key principles still apply.
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