Audiobook13 hours
Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society
Written by Jean-Manuel Izaret and Arnab Sinha
Narrated by Kent Klineman
Rating: 0 out of 5 stars
()
About this audiobook
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.
In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.
With research from BCG's Bruce Henderson Institute along with real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leader's or business owner's conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.
In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.
With research from BCG's Bruce Henderson Institute along with real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leader's or business owner's conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.
Related to Game Changer
Related audiobooks
How to Price Effectively: A Guide for Managers and Entrepreneurs Rating: 0 out of 5 stars0 ratingsBusting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers Rating: 0 out of 5 stars0 ratingsConfessions of the Pricing Man: How Price Affects Everything Rating: 5 out of 5 stars5/5The Customer-Base Audit: The First Step on the Journey to Customer Centricity Rating: 0 out of 5 stars0 ratingsThe Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline Rating: 5 out of 5 stars5/5Choose Your Customer: How to Compete Against the Digital Giants and Thrive Rating: 0 out of 5 stars0 ratingsBetter Brand Health: Measures and Metrics for a How Brands Grow World Rating: 5 out of 5 stars5/5Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World Rating: 5 out of 5 stars5/5Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Rating: 2 out of 5 stars2/5Customer Centricity: Focus on the Right Customers for Strategic Advantage Rating: 4 out of 5 stars4/5Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table Rating: 4 out of 5 stars4/5Edge Strategy: A New Mindset for Profitable Growth Rating: 5 out of 5 stars5/5Tilt: Shifting Your Strategy from Products to Customers Rating: 4 out of 5 stars4/5Sales Management That Works: How to Sell in a World that Never Stops Changing Rating: 5 out of 5 stars5/5Business Model Shifts: Six Ways to Create New Value For Customers Rating: 5 out of 5 stars5/5Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World Rating: 5 out of 5 stars5/5Customer Innovation: Customer-centric Strategy for Enduring Growth Rating: 4 out of 5 stars4/5The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsSeeing the Unseen: Behind Chinese Tech Giants' Global Venturing Rating: 4 out of 5 stars4/5Reverse Innovation: Create Far From Home, Win Everywhere Rating: 4 out of 5 stars4/5The Phoenix Encounter Method: Lead Like Your Business Is on Fire! Rating: 0 out of 5 stars0 ratingsRevolutionizing Business Operations: How to Build Dynamic Processes for Enduring Competitive Advantage Rating: 0 out of 5 stars0 ratingsMarketing Imagination Rating: 4 out of 5 stars4/5The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rating: 4 out of 5 stars4/5Resurrecting Retail: The Future of Business in a Post-Pandemic World Rating: 4 out of 5 stars4/5Global Class: How the World's Fastest-Growing Companies Scale Globally by Focusing Locally Rating: 0 out of 5 stars0 ratingsYour Strategy Needs a Strategy: How to Choose and Execute the Right Approach Rating: 5 out of 5 stars5/5Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries Rating: 0 out of 5 stars0 ratingsProfitable Growth Strategy: 7 proven best practices from German companies Rating: 5 out of 5 stars5/5
Economics For You
Economics 101: From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics Rating: 5 out of 5 stars5/5Freakonomics Rev Ed Rating: 4 out of 5 stars4/5Don't Trust Your Gut: Using Data to Get What You Really Want in Life Rating: 4 out of 5 stars4/5Why the Rich Are Getting Richer Rating: 5 out of 5 stars5/5Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia Rating: 4 out of 5 stars4/5Nudge: The Final Edition: Improving Decisions About Money, Health, And The Environment Rating: 4 out of 5 stars4/5Economics 101: How the World Works Rating: 5 out of 5 stars5/5Men Without Work: America's Invisible Crisis Rating: 4 out of 5 stars4/5How the World Works Rating: 4 out of 5 stars4/5Chip War: The Quest to Dominate the World's Most Critical Technology Rating: 5 out of 5 stars5/5Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain Rating: 4 out of 5 stars4/5This Changes Everything: Capitalism vs. The Climate Rating: 4 out of 5 stars4/5Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity Rating: 5 out of 5 stars5/5The Lords of Easy Money: How the Federal Reserve Broke the American Economy Rating: 4 out of 5 stars4/5Marvel Comics: The Untold Story Rating: 4 out of 5 stars4/5The Technology Trap: Capital, Labor, and Power in the Age of Automation Rating: 4 out of 5 stars4/5The Ascent of Money: A Financial History of the World Rating: 4 out of 5 stars4/5The Genius of Israel: The Surprising Resilience of a Divided Nation in a Turbulent World Rating: 4 out of 5 stars4/5The Case Against Socialism Rating: 4 out of 5 stars4/5Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Rating: 5 out of 5 stars5/5San Fransicko: Why Progressives Ruin Cities Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism Rating: 4 out of 5 stars4/5Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail Rating: 5 out of 5 stars5/5Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty Rating: 4 out of 5 stars4/5The Sovereign Individual: Mastering the Transition to the Information Age Rating: 5 out of 5 stars5/5Four Futures: Life After Capitalism Rating: 4 out of 5 stars4/5The Myth of Capitalism: Monopolies and the Death of Competition Rating: 4 out of 5 stars4/5The Color of Money: Black Banks and the Racial Wealth Gap Rating: 5 out of 5 stars5/5
Reviews for Game Changer
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews