Rating: 5 out of 5 stars
5/5
Audiobook9 hours
Reverse Innovation: Create Far From Home, Win Everywhere
Written by Vijay Govindarajan, Chris Trimble and Indra K. Nooyi
Narrated by Asa Siegel
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.
Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere Company, PG, and PepsiCo) through stories that illustrate exactly what works and what doesn't.
If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, reverse innovation is a phenomenon you need to understand. This book will help you do that.
Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere Company, PG, and PepsiCo) through stories that illustrate exactly what works and what doesn't.
If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, reverse innovation is a phenomenon you need to understand. This book will help you do that.
Author
Vijay Govindarajan
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School’s Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He is the co-author of Beyond the Idea and How Stella Saved the Farm. He lives in New Hampshire.
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Reviews for Reverse Innovation
Rating: 4.333333333333333 out of 5 stars
4.5/5
3 ratings1 review
- Rating: 4 out of 5 stars4/5Even the name is clever as such " Reverse Innovation" - hence this would invite people to forced brainstorming ! Financial logical is unversed as well and provides with such 80% Functionality of occidental product over 20% of Price ! This is pretty ambitious Marketing & Financial exercise and therefore will definitively change Business Models and GTM learned all around WW MBA studies ... Vijay Govindarajan is nevertheless the man who illustrated new Innovative Business model ; "Low cost Innovations over Low cost Countries " ! Sunday, April 8 - 2012