Audiobook4 hours
Simply Put: Why Clear Messages Win—and How to Design Them
Written by Ben Guttmann
Narrated by Brian Wiggins
Rating: 0 out of 5 stars
()
About this audiobook
How do you break through the noise?
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change-when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal-and that work.
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change-when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal-and that work.
Related to Simply Put
Related audiobooks
Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen Rating: 0 out of 5 stars0 ratingsThe Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS Rating: 5 out of 5 stars5/5You Should Smile More: How to Dismantle Gender Bias in the Workplace Rating: 0 out of 5 stars0 ratingsChoosing Courage: The Everyday Guide to Being Brave at Work Rating: 5 out of 5 stars5/5Don’t Feed the Elephants! Rating: 0 out of 5 stars0 ratingsA New Way to Think: Your Guide to Superior Management Effectiveness Rating: 5 out of 5 stars5/5Smart Growth: How to Grow Your People to Grow Your Company Rating: 4 out of 5 stars4/5Love + Work: How to Find What You Love, Love What You Do, and Do It for the Rest of Your Life Rating: 5 out of 5 stars5/5Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year Rating: 0 out of 5 stars0 ratingsThe Fifth Discipline by Peter M. Senge: key Takeaways, Summary & analysis Rating: 4 out of 5 stars4/5Compassionate Leadership: How to Do Hard Things in a Human Way Rating: 5 out of 5 stars5/5Reinforcements: How to Get People to Help You Rating: 5 out of 5 stars5/5The Vagrant: The Inner Journey of Leadership: A Parable Rating: 4 out of 5 stars4/5Culture Through Crisis: One Team's Commitment to Winning With Purpose Rating: 0 out of 5 stars0 ratingsThe Leap to Leader: How Ambitious Managers Make the Jump to Leadership Rating: 5 out of 5 stars5/5The Imperfectionists: Strategic Mindsets for Uncertain Times Rating: 5 out of 5 stars5/5Reinvent: Navigating Business Transformation in a Hyperdigital Era Rating: 0 out of 5 stars0 ratingsCurve Benders: How Strategic Relationships Can Power Your Non-linear Growth in the Future of Work Rating: 0 out of 5 stars0 ratingsNegotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal Rating: 0 out of 5 stars0 ratingsTrust Factor: The Science of Creating High-Performance Companies Rating: 5 out of 5 stars5/5Glad We Met: The Art and Science of 1:1 Meetings Rating: 0 out of 5 stars0 ratingsProcess!: How Discipline and Consistency Will Set You and Your Business Free Rating: 5 out of 5 stars5/5Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck Rating: 0 out of 5 stars0 ratingsThe Authority Advantage: Building Thought Leadership Focused on Impact Not Ego Rating: 0 out of 5 stars0 ratingsThe Power of Peers: How the Company You Keep Drives Leadership, Growth, and Success Rating: 4 out of 5 stars4/5Beyond the Idea: How to Execute Innovation in Any Organization Rating: 4 out of 5 stars4/5Read This Before Our Next Meeting: How We Can Get More Done Rating: 4 out of 5 stars4/5Fairness Is Overrated: And 51 Other Leadership Principles to Revolutionize Your Workplace Rating: 0 out of 5 stars0 ratingsThe Intention Imperative: 3 Essential Changes That Will Make You a Successful Leader Today Rating: 5 out of 5 stars5/5Chase Greatness: Enlightened Leadership for the Next Generation of Disruption Rating: 0 out of 5 stars0 ratings
Business Communication For You
Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Never Split the Difference: Negotiating As If Your Life Depended On It Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes Are High Rating: 4 out of 5 stars4/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 5 out of 5 stars5/5How to Win Friends and Influence People in the Digital Age Rating: 5 out of 5 stars5/5You're Not Listening: What You're Missing and Why It Matters Rating: 5 out of 5 stars5/5Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Rating: 5 out of 5 stars5/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5How to Talk to Anyone at Work: 72 Little Tricks for Big Success Communicating on the Job Rating: 5 out of 5 stars5/5The Communication Book: 44 Ideas for Better Conversations Every Day Rating: 5 out of 5 stars5/5The Six Cs of Effective Storytelling Rating: 5 out of 5 stars5/5Get to the Point!: Sharpen Your Message and Make Your Words Matter Rating: 5 out of 5 stars5/5The First Minute: How to start conversations that get results Rating: 5 out of 5 stars5/5Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds Rating: 5 out of 5 stars5/5Everyone Communicates, Few Connect: What the Most Effective People Do Differently Rating: 5 out of 5 stars5/5Crucial Confrontations: Tools for talking about broken promises, violated expectations, and bad behavior Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5The Introvert Advantage: How to Thrive in an Extrovert World Rating: 4 out of 5 stars4/5Nonviolent Communication by Marshall B. Rosenberg - Book Summary: A Language of Life Rating: 5 out of 5 stars5/5What to Say Next: Successful Communication in Work, Life, and Love—with Autism Spectrum Disorder Rating: 5 out of 5 stars5/5STFU: The Power of Keeping Your Mouth Shut in an Endlessly Noisy World Rating: 5 out of 5 stars5/5
Reviews for Simply Put
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews