Africa's Goldmine: A Guide to Winning Customers in its Unstructured Market
Written by Uchenna Uzo
Narrated by Emem Attah
5/5
()
About this audiobook
"Africa's Goldmine is full of great insights that will help you to understand and manage unique customer behavioral patterns and produce real results."
- Patricio Rojas Errazuriz, Professor at ESE Business School, Chile
"A unique navigational tool to unearth the great world of opportunities, this is a fit for purpose business capsule that will nurture your capacity to win." Idorenyen Enang, President & Chairman of Council, NIMN
"It is said that African Markets are unstructured. Uchenna Uzo in this book illustrates how structured they are, in an African way."
-Wambui Mbarire, Chief Executive Officer at Retail Trade Association of Kenya
"A structured approach for brands to tackle an unstructured market. Uzo manages to combine practical, down-to-earth advice with ambitious, aspirational goals for brands who want to succeed in the most promising continent in the world."
Inigo Gallo, Marketing Professor, IESE Business School, Barcelona
"Africa's Goldmine is a must read for everyone who wants to understand markets and consumer behavior in Africa. Uchenna Uzo brings out new insights and defies myths that are relevant for business and everyone who has a desire to really understand Africa." Johanna Mair, Professor of Organization, Strategy & Leadership, Hertie School, Academic Editor, Stanford Social Innovation Review
Related to Africa's Goldmine
Related audiobooks
Daring to Compete: Accelerate your business to market leadership with EY's 7 Drivers of Growth Rating: 0 out of 5 stars0 ratingsInnovative Team Selling: How to Leverage Your Resources and Make Team Selling Work Rating: 0 out of 5 stars0 ratingsViral Marketing Success Rating: 0 out of 5 stars0 ratingsThe Development Trap: How Thinking Big Fails the Poor Rating: 0 out of 5 stars0 ratingsSam Jonah And The Remaking of Ashanti Rating: 0 out of 5 stars0 ratingsMobile Marketing Revolution, 2 in 1 Bundle: Mobile Marketing and Mobile Profit Rating: 0 out of 5 stars0 ratingsAfrica's Business Revolution: How to Succeed in the World's Next Big Growth Market Rating: 5 out of 5 stars5/5Emerging Domestic Markets: How Financial Entrepreneurs Reach Underserved Communities in the United States Rating: 0 out of 5 stars0 ratingsMillennials With Kids: Marketing to this Powerful and Surprisingly Different Generation of Parents Rating: 0 out of 5 stars0 ratingsUpstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth Rating: 0 out of 5 stars0 ratingsAfrican Farmers on Road to Market: Food for 9 Billion Rating: 0 out of 5 stars0 ratingsMaking Futures: Young Entrepreneurs in a Dynamic Africa Rating: 0 out of 5 stars0 ratingsThe Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratingsUp App Selling: Loyalty and acquire new customers with the APPs Rating: 0 out of 5 stars0 ratingsForging An Ironclad Brand: A Leader's Guide Rating: 0 out of 5 stars0 ratingsThe Effective Presenter: The Winning Formula for Business Presentations Rating: 0 out of 5 stars0 ratingsSuccess in Africa: CEO Insights from a Continent on the Rise Rating: 5 out of 5 stars5/5Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World Rating: 0 out of 5 stars0 ratingsRomancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Rating: 5 out of 5 stars5/5Entrepreneurship as Networking: Mechanisms, Dynamics, Practices, and Strategies Rating: 0 out of 5 stars0 ratingsThe Tradeshow Chronicles: Everything you need to succeed at exhibitions in a unique novel Rating: 0 out of 5 stars0 ratingsFail Fast or Win Big: The Start-Up Plan for Starting Now Rating: 4 out of 5 stars4/5Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand Rating: 0 out of 5 stars0 ratingsDon't Send a Resume: And Other Contrarian Rules to Help Land a Great Job Rating: 0 out of 5 stars0 ratingsTilt: Shifting Your Strategy from Products to Customers Rating: 4 out of 5 stars4/5Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Rating: 0 out of 5 stars0 ratingsAutomate or Be Automated Rating: 0 out of 5 stars0 ratingsArtificial Intelligence in Social Media Rating: 0 out of 5 stars0 ratingsThe Swipe-Right Customer Experience: How to Attract, Engage, and Keep Customers in the Digital-First World Rating: 0 out of 5 stars0 ratingsThe Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations Rating: 0 out of 5 stars0 ratings
Marketing For You
The Predictably Irrational Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5
Reviews for Africa's Goldmine
1 rating1 review
- Rating: 5 out of 5 stars5/5We need more African oriented audiobooks like these. Full of great insights. Definitely based on research