Audiobook6 hours
The Brompton: Engineering for Change
Written by William Butler-Adams and Dan Davies
Narrated by Julian Elfer
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle-or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it.
Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008. Butler-Adams's heartfelt mission is to grow and promote sustainable urban transportation and to improve city-dwellers' lives everywhere.
Under his leadership, Brompton has grown from making a few hundred bikes a year to over 90,000, with revenue of $130 million. But progress hasn't always been easy: There have been boardroom struggles, supply-chain problems, and conflicts with founder Andrew Ritchie. In The Brompton, Butler-Adams brings to life what it means to grow a company to global scale. He also tells the stories of the people who make the Brompton and the people who ride it. And he explains how customers all around the world fell in love with a brand that never set out to be a brand.
Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008. Butler-Adams's heartfelt mission is to grow and promote sustainable urban transportation and to improve city-dwellers' lives everywhere.
Under his leadership, Brompton has grown from making a few hundred bikes a year to over 90,000, with revenue of $130 million. But progress hasn't always been easy: There have been boardroom struggles, supply-chain problems, and conflicts with founder Andrew Ritchie. In The Brompton, Butler-Adams brings to life what it means to grow a company to global scale. He also tells the stories of the people who make the Brompton and the people who ride it. And he explains how customers all around the world fell in love with a brand that never set out to be a brand.
Related to The Brompton
Related audiobooks
Robot, Take the Wheel: The Road to Autonomous Cars and the Lost Art of Driving Rating: 4 out of 5 stars4/5Cycling Plus: Britain's Scot Talent: Episode 14 Rating: 0 out of 5 stars0 ratingsThe Elements of Effort: Reflections on the Art and Science of Running Rating: 4 out of 5 stars4/5Cycling - Philosophy for Everyone: A Philosophical Tour de Force Rating: 0 out of 5 stars0 ratingsFlanagan's Run Rating: 4 out of 5 stars4/5Invisibility: The History and Science of How Not to Be Seen Rating: 5 out of 5 stars5/5Overcomplicated: Technology at the Limits of Comprehension Rating: 3 out of 5 stars3/5Cycling Plus: Hammer and Cycle: Episode 9 Rating: 0 out of 5 stars0 ratingsFlying, Electric and Self Driving: The Future of Cars Rating: 0 out of 5 stars0 ratingsWhy We Drive: Toward a Philosophy of the Open Road Rating: 5 out of 5 stars5/5Walden Rating: 0 out of 5 stars0 ratingsBounce: Mozart, Federer, Picasso, Beckham, and the Science of Success Rating: 4 out of 5 stars4/5Looks Like We're Running: An Amateur's Companion to Becoming a Marathoner Rating: 0 out of 5 stars0 ratingsStories, Dice, and Rocks That Think: How Humans Learned to See the Future–and Shape It Rating: 5 out of 5 stars5/5Force: What It Means to Push and Pull, Slip and Grip, Start and Stop Rating: 0 out of 5 stars0 ratingsOn Quality: An Inquiry into Excellence: Unpublished and Selected Writings Rating: 4 out of 5 stars4/5Ludicrous: The Unvarnished Story of Tesla Motors Rating: 4 out of 5 stars4/5Advanced Marathoning: Third Edition Rating: 5 out of 5 stars5/5The Incomplete Book of Running Rating: 4 out of 5 stars4/5Guardrails: Guiding Human Decisions in the Age of AI Rating: 0 out of 5 stars0 ratingsGhost Road: Beyond the Driverless Car Rating: 0 out of 5 stars0 ratingsFrom Here to There: The Art and Science of Finding and Losing Our Way Rating: 4 out of 5 stars4/5Driven: The Race to Create the Autonomous Car Rating: 5 out of 5 stars5/5The Book of Animal Secrets: Nature's Lessons for a Long and Happy Life Rating: 5 out of 5 stars5/5Racing the Clock: Running Across a Lifetime Rating: 5 out of 5 stars5/5Just Ride: Racing 2,725 Miles to Mexico Rating: 5 out of 5 stars5/5Brave Enough Rating: 5 out of 5 stars5/5It's All About the Bike: The Pursuit of Happiness on Two Wheels Rating: 4 out of 5 stars4/5Play Forever: How to Recover From Injury and Thrive Rating: 5 out of 5 stars5/5The Backyard Adventurer Rating: 5 out of 5 stars5/5
Cycling For You
Biking Across America: My Coast-to-Coast Adventure and the People I Met Along the Way Rating: 4 out of 5 stars4/5The World's Fastest Man: The Extraordinary Life of Cyclist Major Taylor, America's First Black Sports Hero Rating: 4 out of 5 stars4/5Miles from Nowhere: A Round the World Bicycle Adventure Rating: 4 out of 5 stars4/5The Brave Athlete: Calm the F*ck Down and Rise to the Occasion Rating: 4 out of 5 stars4/5STAND: A Memoir on Activism. A Manual for Progress Rating: 0 out of 5 stars0 ratingsDraft Animals: Living the Pro Cycling Dream (Once in a While) Rating: 5 out of 5 stars5/5Bicycle/Race: Transportation, Culture, & Resistance Rating: 4 out of 5 stars4/5Cycle of Lies: The Fall of Lance Armstrong Rating: 4 out of 5 stars4/5It's All About the Bike: The Pursuit of Happiness on Two Wheels Rating: 4 out of 5 stars4/5Free Country: A Penniless Adventure the Length of Britain Rating: 5 out of 5 stars5/5Shut Up, Legs!: My Wild Ride On and Off the Bike Rating: 4 out of 5 stars4/5My World Rating: 4 out of 5 stars4/5Lance: The Making of the World's Greatest Champion Rating: 3 out of 5 stars3/5Cycling King Alfred's Way: A Piece of Cake? Rating: 0 out of 5 stars0 ratingsMountain Biking: The Ultimate Guide to Mountain Biking For Beginners MTB Rating: 4 out of 5 stars4/5Just Ride: Racing 2,725 Miles to Mexico Rating: 5 out of 5 stars5/5Around the World on Two Wheels: Annie Londonderry's Extraordinary Ride Rating: 4 out of 5 stars4/5Sprinting Through No Man's Land: Endurance, Tragedy, and Rebirth in the 1919 Tour de France Rating: 4 out of 5 stars4/5Three Weeks, Eight Seconds: Greg Lemond, Laurent Fignon, and the Epic Tour de France of 1989 Rating: 5 out of 5 stars5/5Did Not Finish: Misadventures in Running, Cycling and Swimming Rating: 5 out of 5 stars5/5This Road I Ride: Sometimes It Takes Losing Everything to Find Yourself Rating: 4 out of 5 stars4/5Jan Ullrich: The Best There Never Was Rating: 5 out of 5 stars5/5End of the Road: The Festina Affair and the Tour that Almost Wrecked Cycling Rating: 4 out of 5 stars4/5Slaying the Badger: Greg LeMond, Bernard Hinault, and the Greatest Tour de France Rating: 4 out of 5 stars4/5Around the World on a Bicycle Rating: 5 out of 5 stars5/5Icons: My Inspiration. My Motivation. My Obsession. Rating: 5 out of 5 stars5/5Pro Cycling on $10 a Day: From Fat Kid to Euro Pro Rating: 5 out of 5 stars5/5Descent: My Epic Fall from Cycling Superstardom to Doping Dead End Rating: 4 out of 5 stars4/5Ask a Pro: Deep Thoughts and Unreliable Advice from America's Foremost Cycling Sage Rating: 4 out of 5 stars4/5
Reviews for The Brompton
Rating: 4 out of 5 stars
4/5
1 rating0 reviews