Founded by Matt and Emma D’Arcy, KRUSH are Australian owned, and their products are proudly produced in Australia. I spoke with Matt about KRUSH’s growth to date, as well as what’s next. After our chat I’m excited to see what the future holds for this Mansfield based operation!
AMB: When did you found KRUSH, and what was the motivation to begin the brand?
Matt: We’re in our sixth year. I grew up as a passionate Dirt Bike and BMX rider, and with both of those things there was always a passion to be outdoors riding. A bit later mountain biking came along for me, and it suited my interests perfectly.
When I got into mountain biking, I began using Muc-Off to wash my bikes. It’d been around since the mid 90s and I loved what they did. The more I got