DIRT CHANGE
It was 4.30am in the morning and Matt D’Arcy was wide awake. The music producer knew what he had to do. He rolled over in bed and woke up heavily pregnant wife Emma. “We should launch an Australian mountain bike cleaning products brand,” he told her. Later that same day Emma delivered their second daughter, Mia.
That makes it easy for Matt and Emma to remember when Krush MTB products officially came into being; July 22, 2015.
“I couldn’t stop thinking about it. I went to bed thinking about it and I woke up thinking ‘yeah we are doing this’,” Matt recalls. OK, so we’re cutting a
