@stevefowler
• New design direction on way
• Focus will be on sustainability
CITROEN CEO Vincent Cobée has revealed his vision for the French brand’s future, which includes inspiration from the recently revealed Oli concept in new models, likely to start with the next Citroen C3.
Although Cobée was tight-lipped about future product plans, Auto Express expects the C3 to be the next new Citroen, and our exclusive images show how the references from Oli and new corporate logo will look.
Auto Express was invited to join Cobée and then-Citroen UK boss Eurig Druce at a business review meeting at the brand’s UK HQ in Coventry, where Cobée outlined how the Oli would influence Citroen’s business – from the cars themselves to how they’re sold.
It was clear from our meeting how highly Cobée rates Druce and the impact he’s had at Citroen UK. Druce’s work hasn’t gone unnoticed by parent company Stellantis’s UK boss, Paul Willcox, either. Within days of our meeting, Druce had been asked to head network operations at a crucial time for the relationship between brands and dealers.
That relationship is
