Behind the B!
Mar 24, 2022
4 minutes
Citizen Wolf
Eric Phu
Citizen Wolf started seven years ago as a conversation between my friend (and now business partner) Zoltan and I about the challenges of running a small fashion label. Zoltan was already working in fashion, and he explained that fashion companies have to guess a year in advance what sizes and styles are going to sell and order them in large minimum quantities, which invariably means that a third of what’s produced ends up unsold (and often in landfill).
The more Zoltan and I discussed it, the more we thought, Citizen Wolf was born from that idea. Along with our third co-founder, Rahul,
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