Sustainability On The Sleeves

ur industry is being to a new reality because of coronavirus. We’re already seeing consumers think, act and buy differently, while holding greater expectations – and demanding more from – the brands they patronise. That’s something we have to respond to. We know we will get through this and emerge stronger. But we also know that we have to earn the right to be the brand consumers turn to in this moment, because of our products, our history, our sustainability programmes and our values.