HUMANS ARE NOT BIG fans of change. Change discomfits us. If things are bad, then we hope whatever change comes will benefit us and make things better. If things are good, then we immediately see change as a bad thing. And so we bounce between hope and trepidation. Such is the human condition.
Some insurance company even based an ad campaign around our fear of change. It showed what its marketing team saw as a typical Australian family, headed in a typical
