SPONSORED INTERVIEW WITH WATTBIKE CEO RICHARD BAKER

BA: WE UNDERSTAND WATTBIKE HAS RECENTLY CELEBRATED 10 YEARS – CAN YOU TELL US A LITTLE ABOUT THE HISTORY OF THE COMPANY? RICHARD BAKER: Wattbike is ingrained in cycling. In 2000 our founders met with Peter Keen, Performance Director at British Cycling, with the vision of creating the ‘ultimate’ indoor bike – the most accurate, the most reliable, providing the most insightful data. We wanted it to be robust enough for elite athletes, but also accessible enough for beginners and enthusiasts to use.

In 2008, the Wattbike was endorsed by British Cycling and entered the world stage at the Track Cycling World Championships. The product and the business grew from strength to strength since that time, but has remained as the chosen and trusted tool for testing and elite teams. In 2015 we were selected as the global talent ID and training tool of the UCI World Cycling Centre.

BA: WHAT WOULD THE STANDOUT HIGHLIGHTS