KIT ZONE SPONSORED BY STOLEN GOAT
The phrase ‘kid in a sweet shop’ comes to mind. Here at 220, we like to think we're rather above being distracted by shiny things after years of reviewing and testing kit. Interested only in the finer points of fabric technology, wind-tunnel testing and whether or not seams have been put in a scratchy place. Riht here, right now, though, this writer's eye has been caught by a tri-suit with actual jellyfish all over it. Neon, purple, jellyfish… It's superb and we want it.
Not only that, but beside it is a suit that looks like it's been dipped in the paint can of a psychedelic madman, and everywhere you look there are graphics of friendly-looking bearded goats. We're on an industrial estate in the heart of Hampshire, and having set out this morning to capture the story behind a fast-emerging cycling and tri brand we did not expect today to go quite like it has. what is this madness?!
Well, the madness is the brainchild of Tim Bland and
